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Director of Photography Jeff Regan Purchases Two AG-AF100 Large Imager HD Cinema Cameras for Wide-Ranging Productions Throughout San Francisco Bay Area


SECAUCUS, NJ (May 23, 2011) – Director of Photography Jeff Regan, principal of Shooting Star Video (Foster City, CA), has purchased two Panasonic AG-AF100 large imager HD cinema camcorders to serve a clientele encompassing broadcast, cable, corporate and independent productions in the San Francisco Bay area. In the months since taking delivery of the AF100s, Regan has served as DP on projects for top tech companies seeking the selective focus of a large sensor video camera.

“The AF100 delivers freedom from the compromises of DSLRs and 35mm depth-of-field (DOF) adapters in a very reliable, feature-rich, affordable package, with the flexibility to use just about any lens imaginable,” Regan said.

Targeted at the film and video production communities, the AF100 delivers film-like shallow depth of field and the wider field of view of a large imager, with the flexibility and cost advantages of a growing line of professional quality, industry-standard micro 4/3-inch lenses, filters, and adapters. The full HD 1080/720 production camera offers superior video handling, native 1080/24p recording, variable frame rates, professional audio capabilities, and compatibility with SDHC and SDXC media.

“I’m happy to see that clients are looking for more film-like, organic imagery for all types of corporate productions,” said Regan.  “Our AF100s have been used by a variety of Silicon Valley companies for assignments including retail consumer online marketing, comedic vignettes in a viral campaign, in-house communications, dramatic vignettes, product shots, customer testimonials, a how-to video and an electronic press kit.”

“The small size and low weight of the AF100 offer lots of flexibility for mounting it on sliders, camera stabilizers, small dollies, and fitting into small places,” he added.  “The vast number of lens options adds a lot of stylistic choices, be they micro 4/3” specific lenses, 35mm SLR primes or PL-mount Cine zooms.

“The advent of DSLRs and 35mm Depth-of-Field adapters have driven the shallow focus, filmic look.  What I like about the AF100 is that I get that look in a purpose-built video camera vs. a DSLR, which is optimized for stills, or vs. a 35mm adapter that is a complicated add-on to a small sensor video camera.”

Regan characterized the “compromises” of DOF adapters as loss of light and softening of image, and those of DSLRs as moiré, aliasing and skewing, 12-minute clip limits, and the need to double system audio.

“The AF100 allows proper video monitoring with HD-SDI and HDMI outputs,” he said.  “Features we have taken for granted in true video cameras but are missing in DSLRs, like built-in ND filters, time code, XLR audio inputs, professional image controls, and exposure controls like waveform and zebras, are all important to me.”

“Our clients’ top priority is reliable, repeatable, professional results: fast deliverables without drama,” Regan said. “With the AF100, I can provide the filmic look without workarounds and extra hoops to jump through in post.”

“I work with production companies who service big corporate projects, often involving CEOs,” he continued. “If we’re shooting with a DSLR, and a top executive arrives wearing a pattern, we’re in trouble. We can’t very well ask him to change clothes. We can’t hold our breath waiting to see what the talent is going to wear. All those concerns about moiré and aliasing artifacts disappear with the AF100.”

“The ability to use any kind of lens I want—cine to consumer to professional SLR—is the most fun for me as a DP,” Regan noted. “I most often use our Nikon 35mm SLR primes and Arri Alura Cine Zoom and also utilize specialized macro lenses and super wide fisheyes.” 
“Working with the AF100 has encouraged me to alter my on-set workflow,” he added.  “Specifically, I’m able to change ISO at will, with no grain structure change. Panasonic has been so effective with its noise reduction technology that I can be consistent with selective focus without having to alter exposure by changing f-stop.” 

“My clients and I have been uniformly impressed with the AF100,” Regan said. “It makes the ordinary look extraordinary without fuss, and incorporates all the features that make a real video camera a video camera.”

For more information about Shooting Star Video and Regan, visit www.ssv.com.

About the Panasonic AG-AF100
The AF100 incorporates a large 4/3-inch, 16:9 MOS imager (with an imaging area just slightly smaller than 35mm cinema film) that minimizes skew with fast imager scanning, and incorporates an optical low pass filter for elimination of aliasing and moiré. The camcorder records 1080 at 60i, 50i, 30P, 25P (Native) and 24P (Native), and 720 at 60p, 50p, 30p, 25p and 24p native in AVCHD’s highest-quality PH mode (maximum 24Mbps). The AF100 also records in AVCCAM’s HA (17Mbps) and HE (6Mbps) modes, 1080i only. Ready for global production standards, the camcorder is 60Hz and 50Hz switchable. Equipped with an interchangeable micro 4/3-inch lens mount, the AF100 can utilize an array of low-cost, widely-available still camera lenses as well as film-style lenses with fixed focal lengths and primes. Variable frame rates (VFR) are available in 1080p, selectable in 20 steps from 12p to 60p at 60Hz and 20 steps from 12p to 50p at 50Hz. The camcorder has a built-in stereo microphone and features two mic/lines, switchable XLR inputs with +48V Phantom Power capability. For more information, visit www.panasonic.com/broadcast.

About Panasonic Solutions Company
Panasonic Solutions Company empowers people whose jobs depend on reliable technology. The company delivers collaboration, information-sharing and decision-support solutions for customers in government, healthcare, education and a wide variety of commercial enterprises. Products and services within the company’s portfolio include Panasonic Toughbook® mobile computing solutions, projectors, professional displays (including both plasma and LCD), and HD and 3D video acquisition and production solutions. As a result of its commitment to R&D, manufacturing and quality control, Panasonic is known for the reliability and longevity of its products. Panasonic Solutions Company is a Division of Panasonic Corporation of North America, which is the principal North American subsidiary of Panasonic Corporation (NYSE: PC).
All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic Solutions Company’s full line of products can be obtained by calling 877-803-8492 or at www.panasonic.com/broadcast.