ZAGG Introduces Complete Accessory Line for New Apple iPad 2

ZAGG Also Announces a New ZAGGmate to Be Available Later This Month

SALT LAKE CITY — (BUSINESS WIRE) — March 3, 2011 — ZAGG Inc. (NASDAQ: ZAGG) (, announced availability of a complete line of accessories, including their popular and award-winning invisibleSHIELD® and ZAGGskins™, for the new Apple iPad 2. Scheduled for release on March 11, the iPad 2 is the follow-up to Apple’s revolutionary tablet computer. The invisibleSHIELD and ZAGGskins are available for pre-order online now at, and will begin shipping to online customers and select retailers prior to the device launch.

Other accessories now available for the Apple iPad 2 include the ZAGGsmartbuds, ZAGGsparq, and ZAGG branded cleaning products. ZAGG will also release a new version of their Macworld Best of Show award-winning ZAGGmate™ for the new iPad 2. The ZAGGmate for the Apple iPad 2 will begin shipping to online customers and select retailers later this month.

“Apple consistently brings revolutionary technology to the market, and ZAGG’s accessories are ideal for protecting and personalizing these vulnerable and remarkable gadgets,” said Derek Smith, Vice President of Sales and Marketing for ZAGG. “The invisibleSHIELD and ZAGGskins provide scratch, smudge and fingerprint protection and personalization for the iPad 2 without adding bulk.”

Along with the iPad 2, Apple introduced Smart Covers during their announcement press conference, a magnetic cover for the screen of the iPad. ZAGG’s invisibleSHIELD protects the screen when it is in use, and keeps harmful particles from getting between the Smart Cover and the iPad 2 screen. The invisibleSHIELD is both complimentary to, and compatible with, the Smart Cover.

The invisibleSHIELD is ZAGG's patented, virtually invisible and indestructible film protection system, available in over 5,000 designs for the most popular electronics. The invisibleSHIELD line of premium films prevents smudges and fingerprints, includes a lifetime replacement warranty, and protects millions of devices around the world from bumps, scratches, and dings. ZAGGskins are customized high-quality images and designs fused with the invisibleSHIELD to provide personalized protection. Customers can choose from hundreds of professional designs or create their own design at

In addition to an innovative stand and full device protection, the ZAGGmate for the iPad 2 includes a wireless keyboard, and is the only accessory that allows both portrait and landscape viewing for the iPad 2. The ZAGGmate retails for $99.99.

“We have billed the ZAGGmate as a perfect companion for the iPad, and our customer response validates this claim,” added Smith. “The ZAGGmate for the iPad 2 will be just as complementary to the new device. It will provide drop protection, versatile display positioning, and a valuable keyboard for this slim, powerful new tablet.”

For more information about the ZAGGmate, please visit For more information on ZAGG or any of their products, please visit

About ZAGG Inc.:

ZAGG® is a market leader in providing innovative consumer products like films, skins, audio and power solutions that protect, personalize, and enhance the mobile experience. ZAGG's products are distributed worldwide with popular, award-winning brands such as the invisibleSHIELD®, ZAGGskins™, ZAGGsparq™, ZAGGbuds™, ZAGG LEATHERskins™, and ZAGGmate™. The patent-pending invisibleSHIELD, ZAGG's flagship product, is the original thin film full-body protector, and is available in over 5,000 precision pre-cut designs with a lifetime replacement warranty. ZAGG products are available online at and in most major retailers. For more product or investor information please visit the Company's web site at

Safe Harbor Statement:

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected", "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in filings made by the Company with the Securities and Exchange Commission.


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