ChinaJoy Set to Be Top International Game Industry Event at World Expo Shanghai 2010

BEIJING — (BUSINESS WIRE) — March 9, 2010 — The Organizing Committee of ChinaJoy recently announced that the 8th ChinaJoy will be held from July 29 to August 1 this year, when the World Expo Shanghai is under way. Taking this time advantage, ChinaJoy and its accompanying events, the 8th China Game Business Conference (CGBC 2010), the 3rd China Game Developers Conference (CGDC 2010), and the 1st China Game Outsourcing Conference (CGOC 2010), will contribute to the international cooperation in entertainment, business and R&D among all the game companies.

According to the Organizing Committee, ChinaJoy 2010 will be composed of two centers with events for “entertainment” (locate at Shanghai New International Expo Center) and “business and R&D” (locate at Shanghai International Convention Center). These arrangements are made to enhance the event’s business values, provide better services for the global digital entertainment enterprises and personals, especially those Chinese ones, and increase the international standing of ChinaJoy.

Details are as follows:


Time: July 29 - August 1, 2010

Venue: Shanghai New International Expo Center

Events: Game products display by various game companies, Final Contest of ChinaJoy Cosplay, Final Contest of ChinaJoy E-Sport, Miss ChinaJoy Contest, etc.

Official website:

China Game Business Conference(CGBC)

Time: July 28 - August 1, 2010

Venue: Shanghai International Convention Center


China Digital Entertainment Summit Forum

CGBC Webgame Forum

CGBC Mobile Internet Entertainment Forum

CGBC SNS & Social Game Forum

CGBC Investment & Financing Forum

CGBC In-game Advertising Forum

CGBC International Cooperation Forum

CGBC Media Marketing Forum

CGBC Serious Game Forum

Official website:

China Game Developers Conference(CGDC)

Time: July 30 - August 1, 2010

Venue: Shanghai International Convention Center

Events: lectures, panels, workshops, special sessions for online games, PC, console/outsourcing, mobile games, CGDC sponsors session, showcase and “Soul of Dragon” Networking Party

Official website:

China Game Outsourcing Conference(CGOC)

Time: July 31 - Aug. 1, 2010

Venue: Shanghai International Convention Center

Events: Forums, Special sessions for individual countries, business matching for outsourcers and outsources, and “Brilliant Night” business dinner

Official website:

To cater to the overseas exploration of Chinese game companies, ChinaJoy 2010 is becoming more international, for example, in CGBC two forums ( CGBC International Cooperation Forum and CGBC Media Marketing Forum ) are added for creating more opportunities in international cooperation, CGOC is a perfect platform for two sides of the outsourcing business to meet face to face as well as CGDC, through partnerships with foreign organizations, the committee will send the invitations to worldwide top game developers and publishers ask for their participation.

The spokesperson for the Organizing Committee of ChinaJoy Mr. Tan Yunpeng noted that overseas promotion for this year’s ChinaJoy and its accompanying events started as early as last year and have seen the great efforts paid off. In the first two months of this year, partnerships have been built with various foreign game medias and websites for related subjects, which will help a great deal in sending all the information about the events to Japan, South Korea, Europe and the US. Of course, cooperation with these websites will be strengthened: expectedly, through intensive coverage of China’s game industry, they will let the world know more about these Chinese market, the companies and their products.

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