Hearst Television Adopts Adobe Video Production Solutions

Top Media Company Selects Adobe Premiere Pro to Develop Advanced Tapeless News Editing Solutions

SAN JOSE, Calif. & AMSTERDAM — (BUSINESS WIRE) — September 9, 2009 — At the 2009 IBC tradeshow, Adobe Systems Incorporated (Nasdaq: ADBE) today announced that Hearst Television has chosen Adobe video production solutions to develop and deliver a next-generation, tapeless solution for generating newscasts. By leveraging Adobe’s cross-platform video editing tools, including Adobe® Premiere® Pro CS4 software, Hearst TV can advance the speed, quality and efficiency of its newsroom video production editing solutions, deployed in over 25 television stations throughout the U.S.

“Adobe’s powerful and comprehensive suite of creative tools has been invaluable to the success of our stations,” said Marty Faubell, vice president of engineering for Hearst Television. “Adobe is working on tapeless workflows rich in metadata that will enhance content management and delivery to all of our platforms. Hearst Television has been a long time customer of Adobe and we are looking forward to continuing the relationship.”

Faster Newsroom Production

Hearst Television owns and operates over 25 television stations in the U.S., including 12 ABC and 10 NBC affiliates catering to diverse markets. Combined, these stations reach more than 20 million households, making it one of America’s largest television groups.

Hearst Television and Adobe will be working to integrate video production in Adobe Creative Suite® 4 Production Premium software with Hearst’s newsroom control system, ENPS, which coordinates scripts, rundowns and playout servers to orchestrate each newscast. Integration of Adobe tools with ENPS will allow editors to seamlessly edit and deliver finished news packages back to ENPS.

In an effort to improve the speed of video production in the mission-critical newsroom environment, Hearst Television is moving to a tapeless news environment using file based cameras. Adobe Premiere Pro CS4 software offers true native support for tapeless formats to help Hearst get stories on-air in minutes, without the delays associated with transcoding and re-wrapping files.

“Hearst is leading the industry by going tapeless and taking advantage of metadata to bring new efficiencies to newsroom production,” said Jim Guerard, vice president and general manager for Dynamic Media at Adobe. “By using state-of-the-art video production tools that streamline the entire news production process, Hearst is at the forefront of shaping the future of the broadcast newsroom.”

Creating a Fully Integrated Workflow

Adobe Creative Suite 4 Production Premium offers exceptional cross-platform support for tapeless workflows. With native support of RED R3D, Panasonic P2, Sony XDCAM EX and AVCHD (Advanced Video Codec High Definition) in Adobe Premiere Pro CS4, editors now have one of the fastest possible workflows to view what the camera captured without loss of fidelity – all without transcoding or rewrapping. XMP metadata support across components of Adobe Creative Suite 4 Production Premium simplifies the production workflow, resulting in online content that gives viewers new ways to interact with and search for video, while giving media owners new opportunities to track and monetize content. It also provides the foundation for next-generation broadcasting workflows and is helping broadcasters build more profitable online business models.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Creative Suite, and Adobe Premiere are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.


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