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NetBase Introduces Next Generation Artificial Intelligence for Image Analysis To Provide the Most Accurate Social Media Analysis of Visual Brand Mentions

The Next Generation Artificial Intelligence delivers the deepest insights into facial emotions, scenery, objects, and logos

SANTA CLARA, Calif. — (BUSINESS WIRE) — March 7, 2018NetBase, a global leader in enterprise social analytics, today announced its next generation artificial intelligence (AI) image analysis capabilities. The NetBase next generation AI analyzes visual posts to identify brand logos and keywords to give the most comprehensive view of a brand’s performance. The platform also accurately classifies images by facial emotions, common scenery, and everyday objects to provide greatest depth of insight in the market today.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180307005314/en/

The platform is the first machine learning and artificial intelligence solution to measure the impact of images on Instagram and other visual channels. Expert learning capabilities combined with NetBase’s deep natural language processing technology provide the most accurate image analytics in a single powerful platform. This enables social and customer experience professionals to understand the full scale of a brand’s conversation by tracking an influencer’s product placement, event sponsorship signage reach, and fan created content.

“More than three billion photos are uploaded and shared on the internet every day, but solutions did not exist to enable brands to comb through this sea of content to see all the images their customers were sharing on social media unless the brand was explicitly tagged,” said Paige Leidig, chief marketing officer at NetBase. “Over the past two years we developed a next generation artificial intelligence framework to solve this. Since visual content is forty times more likely to be shared on social than text, we can now give companies the most accurate social analysis of both text and images.”

NetBase Next Generation Artificial Intelligence Image Analysis capabilities include:

Schedule a demo of NetBase’s Next Generation Artificial Intelligence image analysis solution: http://pages.netbase.com/book-demo

About NetBase

NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Ogilvy, T-Mobile, Universal Music Group, Target and YUM! Brands. Learn more at www.netbase.com or @NetBase.

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