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Adobe Redefines Content Intelligence to Transform Customer Experiences

New Adobe Sensei and Cross-Cloud Capabilities in Adobe Experience Cloud Bridge Content and Data Divide

SAN JOSE, Calif. — (BUSINESS WIRE) — February 8, 2018 — A recent Adobe (Nasdaq: ADBE) survey of U.S. consumers revealed people spend on average 7.8 hours per day engaging with digital content—a figure that jumps to 11.1 hours per day among teenagers. Brands must produce, execute and iterate on compelling content at ever-increasing velocity to engage with consumers, which is not an easy feat. To solve for these challenges, Adobe today unveiled tighter integrations and seamless workflows between creatives, marketers and data analysts in Adobe Experience Manager, part of Adobe Marketing Cloud in Adobe Experience Cloud. These advances better enable brands to reach consumers across the full range of devices and channels. Adobe Sensei, the company’s AI and machine learning framework, further automates the delivery of personalized content, empowering marketers to work smarter and faster. New ways to pull creative content instantaneously from Adobe Creative Cloud into Marketing Cloud let brands integrate content and data more closely and deliver a seamlessly integrated experience.

“Content will always play an integral role in building brand loyalty, with personalization, authenticity and design reigning supreme,” said Aseem Chandra, senior vice president, Digital Experience Strategic Marketing at Adobe. “The new content capabilities we are announcing today empower brands to deliver digital experiences that delight consumers and uniquely integrate content and data.”

Experience Manager’s new intelligent content capabilities will be available next month and empower marketers to:

New integrations between Marketing Cloud and Creative Cloud in 2018 will unify creative and marketer workflows:

Experience Manager, part of Adobe Experience Cloud, is leveraged by enterprise and mid-sized brands such as Hyatt, Mastercard, Nissan, Informatica, Philips, Manulife, Morningstar, Progrexion, UBS, Constellation Energy Group, Qantas Airlines and T-Mobile. Adobe’s leadership in content management is unrivaled (see Gartner and  Forrester Research leadership rankings). Experience Manager integrates with Creative Cloud to seamlessly manage content and asset workflows at scale and Adobe Document Cloud to digitize document workflows. Integration with Adobe Analytics and Adobe Target provides deep insights into customer behavior and personalizes content.

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