LONDON — (BUSINESS WIRE) — November 7, 2016 — Cheetah Mobile, the world’s leading utility apps and mobile games developer, announces today that two of its products have won Red Dots at the Red Dot Award: Communication Design 2016, for user experience and innovative marketing communication.
Mobile game, Piano Tiles 2, was awarded a Red Dot in the Game Design category, for high design quality, expressing aesthetics, innovation and precision in an exemplary manner.
CM Launcher 3D’s online commercial was awarded a Red Dot in the Film & Animation category, also for high design quality, expressing aesthetics, innovation and precision in an exemplary manner.
Jill Shih, Vice President of Product & User Experience at Cheetah Mobile, comments: “Winning a Game Design Red Dot is an embodiment of Cheetah’s firm commitment to excellence. It’s a tremendous honor to know that the Red Dot Awards, one of the most competitive and prestigious product design awards in the world, echoes our pursuit of exceptional design and aesthetics for mobile apps.
“Our User Experience and Creative Center teams continuously strive to reach unprecedented levels of user experiences in the mobile space.”
Piano Tiles 2 has more than 500 million players to date, and is one of the world’s most downloaded gaming apps. It was also named Best Game of 2015 by Google Play. By May this year, Piano Tiles 2 had reached number one on 119 national, 146 national gaming, 119 arcade game, and 155 national music gaming lists on the Apple App Store.
Sylvan Wang, VP of CM Play at Cheetah Mobile, adds: “Many children have told us they’ve fallen in love with classical music and learnt to play the piano as a result of Piano Tiles 2. Feedback like this and recognition from luminaries such as the Red Dot Awards, makes our attention to detail all worthwhile.”
The third largest non-game app publisher in the world*, Cheetah Mobile is committed to continuously provide design and user experience orientated products to users and industries.
* By downloads; according to App Annie Jun 2016 data
For more information about Cheetah Mobile visit: www.cmcm.com
For more information about the Red Dot Design Award visit: www.red-dot.org