Playmates Toys to Introduce 2016 Toy Line at North American International Toy Fair, Including All-New Segments with Innovative Play PatternsEL SEGUNDO, Calif., Feb. 12, 2016 — (PRNewswire) — Playmates Toys, the company behind the popular Teenage Mutant Ninja Turtles toy line, will unveil its thriving 2016 collection during the North American International Toy Fair. Inspired by Nickelodeon's hit TV series, the collection features all-new segments with innovative play patterns and totally awesome ninja action. Playmates Toys' entire product line will be on display at Toy Fair from February 13-16, 2016 in booth #2245.
"With the Teenage Mutant Ninja Turtles basic action figure assortment being ranked the #1 selling sku in action figures in 2015 according to The NPD Group, Playmates Toys understands the wide appeal of the brand and takes great pride in developing new products to delight fans," said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. "The new lineup this year provides fans with even more action figure releases, totally new ninja play experiences, including a collection of character driven Ninja Turtles blasters that launch Turtles darts into battle, and a collection of mini Turtles that feature a unique flywheel so kids can rev them up and send sprinting into action."
"Nickelodeon is thrilled to partner with Playmates once again and unveil this new, innovative line of Teenage Mutant Ninja Turtles toys," said Jon Roman, Senior Vice President, Toys, Nickelodeon. "The Teenage Mutant Ninja Turtles continue to be some of the most popular toys in the market and the new T-Sprints, T-Blasts and other toys in this line are sure to be a hit this year."
Highlights of the 2016 Teenage Mutant Ninja Turtles line from Playmates Toys include the following:
With Talk-to-Me Mikey, kids can have hours of fun conversing with Michelangelo, the most fun-loving and energetic of all the Turtles. One of the most intelligent Turtle toys ever, Talk-to-Me Mikey recognizes a child's questions and responds in hundreds of unique ways. The highly interactive Turtle features movement and position sensors to react hilariously based on how a child moves Mikey. Known for being the Turtle brother with the most enthusiasm, Mikey even sings songs and plays games with kids.
An innovative new figure and wheels play pattern - the mighty, motorized mini T-Sprints can quickly take off on wild adventures--just rev, drop and go! The highly stylized figures, which capture the personalities of the Teenage Mutant Ninja Turtles, feature a unique flywheel so kids can rev them up, drop them into a vehicle shell and send them racing into action. T-Sprints are available in a collectible assortment of Single Packs with Vehicles.
Additionally, the T-Sprints playsets provide kids with even more exciting action. With the T-Sprints Sewer Duel Playset and Mutagen Menace Playset, kids can rev up their T-Sprints figures and send them sprinting through the playsets, dodging the evil mutants along the way. Kids can also rev up their T-Sprints figures to get them through the maze of the Tower Trap and on to the zipline basket to safety in the T-Sprints Tower Trap Deluxe Playset.
Playmates Toys introduces kids' first foam blasters, targeted to the youngest of players! With the all-new T-Blasts collection of blasters, kids have ninja power in the palm of their hands as they launch the Turtles into battle against Shredder and the Foot Clan! The personalities of the Turtles characters are brought to life through the unique, highly stylized character design of the blasters. Each blaster fires up to 40 feet and comes with Ninja Turtles character darts, which are oversized and made of safer, soft foam.
The collection includes a Double Barrel and Cross Bow Blaster assortment, where kids can load two Turtles darts and then simply pull back and release to launch the Ninja Turtles. The assortment of Quad-Blasters each come with four Ninja Turtles character darts, allowing kids to press the trigger to rotate the barrel and then simply pull back and release to launch the next dart. Rounding out the line is the Talking Shell Cannon assortment, with each blaster featuring a cartridge to load up to six darts and saying over 10 Turtle battle phrases.
Half Shell Heroes Preschool Segment
The popular Half Shell Heroes collection features toys with bright colors, fun expressions and safe play features for smaller preschool hands, enabling kids as young as three to experience open-ended imaginative play adventures with the whole family of Teenage Mutant Ninja Turtles heroes and mutants. Additions to the line include dino-themed toys, inspired by Nickelodeon's TV special titled "Half-Shell Heroes: Blast to the Past." The assortment includes 2.5-inch figure 2-packs, with each pack containing a 2.5-inch Turtle action figure dressed in a caveman-style and a dinosaur play-pal. An assortment of Dino-themed Vehicles with Figures and a large T-Rex with Donatello complete the line.
In addition to the dino-themed toys, extensions to the Half Shell Heroes line include an assortment of construction-themed 2.5-inch figures and vehicles, a Half-Shell Headquarters Playset which features four levels of Ninja Turtle fun with awesome transformation and new 6-inch PowerSound FX Figures with easy to operate features and sounds.
About Playmates Toys
With a history of nearly 50 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, one of today's top-selling male action brands. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit http://www.playmatestoys.com or http://facebook.com/TMNTPlay.
Nickelodeon, now in its 36th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
About Teenage Mutant Ninja Turtles
Since its launch in 2012, Nickelodeon's all-new CG-animated Teenage Mutant Ninja Turtles has re-energized these iconic characters of this wildly popular franchise. Currently in its third season, the series is seen in over 170 countries and territories, and translated in over 50 languages. Teenage Mutant Ninja Turtles follows four mutant turtles—Leonardo, Raphael, Donatello and Michelangelo—trained in the art of ninjutsu by their mutant rat sensei, Master Splinter, who teaches the turtles to battle evil from the New York City sewers. Executive produced by Ciro Nieli and Brandon Auman, the series is created at Nickelodeon Animation Studios in Burbank, Calif.
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SOURCE Playmates Toys
Alli Matteo / Coyne PR, 973-588-2232
Email Contact Talia Yates / Nickelodeon, 212-846-6240