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HP Powers "Madagascar 3: Europe's Most Wanted"

Topics: Strategic Focus: Cloud, Technology and Innovation, Converged Infrastructure, Graphic Arts


June 8, 20112 - PALO ALTO, Calif., -- The power of HP technology and DreamWorks Animation SKG, Inc.’s (Nasdaq: DWA) creative genius have combined to give audiences a wild treat with the breakthrough animation of the studio’s 3-D movie, “Madagascar 3: Europe’s Most Wanted,” which hits theaters today.

HP technology was used to help DreamWorks animators solve the artistic challenges that bring “Europe’s Most Wanted” to the big screen in the third installment of the blockbuster “Madagascar” franchise. It is the first time that global audiences can experience a “Madagascar” film in 3-D. The original film was released in 2005 and, together with its 2008 sequel, grossed $1.1 billion at the worldwide box office.

DreamWorks used HP technology that included HP Converged Infrastructure, HP Z Workstations, HP networking and server solutions, and digital rendering resources to create a new level of richness in an animated film.

“Our goal with every film is to push the limits of our creativity to bring the story to life for the audience,” said Ed Leonard, chief technology officer, DreamWorks Animation. “HP technology enables our artists to exceed those limits and focus on creating the most powerful 3-D animation experience.”

DreamWorks Animation uses HP technology throughout the production cycle, for everything from day-to-day tasks to developing the most detailed animation scenes and processing massive amounts of rendering data. Throughout the years, HP technology has played an integral role in creating DreamWorks’ groundbreaking animated features, including the “ Shrek” series, ” How to Train Your Dragon,” ” Kung Fu Panda,” ” Kung Fu Panda 2” and “ Puss in Boots.”

“Madagascar 3” tapped the power of several HP technologies, including:

“HP Z Workstations power the creative genius at DreamWorks and help bring the next big thing in animation to audiences around the world,” said Jeff Wood, vice president, Worldwide Marketing, Commercial Solutions Business Unit, HP. “HP is committed to professionals in media and entertainment and will continue to work with leaders like DreamWorks to understand the needs of the industry and bring in the next big thing in technology."

“Madagascar 3” fun facts

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