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Perpetual State Worlds (PSW) II-36

Wireless Games Software II-36

Video Games Software: Classification By Game Genres II-36

Adventure/Role-Playing II-37

Action II-37

Fighting/Combat Game II-37

First-Person Shooter Games II-37

Sports II-37

Simulations II-38

Strategy Games II-38

Miscellaneous/Other II-38

Rhythm/Action II-38

Platformer II-38

Puzzle II-38

Racing/Flying II-38

Popular Software Titles for Leading Consoles II-39

Popular Game Titles for Other Platforms II-39


Existing Model II-40

Design II-40

Development II-40

In-house Developers II-41

Third Party Developers II-41

Independent Developers II-41

Publishing II-41

Distribution II-42

Retail II-42

Existing Value Chain Model II-43

Emerging Models II-43

A Typical Model of Emerging Value Chain II-43


Recreational Software Advisory Council (RSAC) II-44

Entertainment Software Ratings Board (ESRB) II-44

Pan European Games Information (PEGI) II-45


Majesco Entertainment Company to Launch Drama Queens II-46

THQ and JAKKS Pacific Roll Out Content Package II-46

Ncsoft(R) Introduces City of Heroes(R) II-46

Konami Digital Entertainment Introduces New Games II-46

Pandemic(TM) Studios Introduces The Lord of the Rings: Conquest(TM) II-46

Electronic Arts to Launch Command & Conquer(TM) Red Alert 3:

Uprising II-47

Paramount Digital and Electronic Arts to Unveil Godfather(R) II II-47

Sony Launches Dynamic In-Game Advertising Feature II-47

Namco Bandai Announces Update For Tekken(R) 5: Dark

Resurrecton(TM) Online II-47

Oberon Media Launches New I-Play Brand II-48

Electronic Arts Launches Rail Simulator II-48

Hands-On Mobile to Introduce BMW Racing II-48

Netlog and Jadestone to Introduce Multiplayer Games II-48

Infogrames Group Adds Two New Titles to Atari Line-Up II-49

Atari Unveils Namco Museum Remix(TM) II-49

Atari to Launch My Horse and Me 2 II-49

Atari to Introduce Naruto: Ultimate Ninja(R) Storm II-49

Gamecock Media Group and Atari to Launch Legendary II-50

Atari to Introduce Afro Samurai in Europe II-50

NAMCO BANDAI Games and Atari to Launch Eternal Sonata(TM) II-50

Atari to Unveil Ghostbusters(TM): The Video Game II-50

Atari to Introduce Asterix Brain Trainer for Nintendo DS(TM) II-50

Atari to Launch Alone in the Dark II-51

Atari to Release Family Trainer II-51

Activision Publishing to Unveil X-Men Origins: Wolverine II-51

Activision Publishing Unveils Number of New Games II-51

Activision Publishing Unveils Big League Sports II-52

Activision Publishing to Release Guitar Hero(R) World Tour on

PlayStation(R)2 II-52

Activision Publishing Launches Quantum of Solace(TM) II-52

Feld Entertainment and Activision Introduce Monster Jam(R):

Urban Assault II-52

Activision Launches The Legend of Spyro(TM): Dawn of the Dragon II-53

Marvel and Activision Release Spider-Man: Web of Shadows(TM) II-53

Activision Publishing to Launch Call of Duty(R): World at War II-53

Activision Publishing to Launch HISTORY(TM) Civil War: Secret

Missions II-53

Activision Introduces Little League(R) World Series 2008 II-54

Activision Launches Geometry Wars: Retro Evolved(TM) 2 II-54

Activision to Unveil Vigilante 8(R): Arcade II-54

Capcom to Launch Resident Evil 5 II-54

Capcom to Unveil Street Fighter IV II-54

Disney and Square Enix Release KINGDOM HEARTS Re: Chain of

Memories II-54

Disney Interactive Studios Unveils Club Penguin(TM): Elite

Penguin Force II-55

Disney Interactive Studios Launches Bolt game II-55

Disney Interactive Studios Introduces Disney TH!NK Fast II-55

Disney Interactive Studios Unveils Disney Fairies: Tinker Bell II-55

Disney Interactive Studio to Launch Two New Games II-56

Disney Interactive Studios Releases Spectrobes: Beyond the

Portals II-56

Disney Interactive Studios to Introduce Phineas and Ferb II-56

Disney Interactive Studios Rolls Out Two new Games II-56

Disney Interactive Studios Unveils Disney Friends II-57

Disney Interactive Studios to Introduce Pure II-57

Disney Interactive Studios to Launch High School Musical: Work

this out II-57

EA Mobile Introduces SimCity(TM) on iPod(R) touch and iPhone(TM) II-57

EA Mobile Unveils Five New Games II-57

EA Mobile Rolls Out Five Games for Phone II-58

EA Mobile Rolls Out EA Sports FIFE 09 II-58

EA Mobile Introduces Tiger Woods PAGE Tour(R) 09 II-58

EA Mobile Unveils MONOPOLY Here & Now II-58

EA Mobile Launches EA SPORTS(TM) NASCAR 09 II-58

EA Mobile Rolls Out Tetris(R) POP II-58

EA Mobile to Introduce Ten Games II-59

EA Mobile Launches EA(TM) Tetris(R) II-59

EA Mobile Unveils Sims(TM) DJ II-59

EA Mobile Rolls Out Kung Fu Panda(TM) II-59

EA Mobile Introduces Seven New Games II-59

EA Mobile Launches Games for Smartphones II-60

EA Mobile Unveils Tetris(R) Blockout(TM) II-60

EA Redwood Shores to Roll Out Dante's Inferno(TM) II-60

Electronic Arts Introduces Sims(TM) 2 Mansion and Garden Stuff Pack II-60

Criterion Games Launches Burnout(TM) Paradise The Ultimate Box II-61

Casual Entertainment Label Unveils NERF "N-Strike"(TM) II-61

Casual Entertainment Rolls Out Poker For Dummies(R) II-61

Casual Entertainment Label Introduces MONOPOLY II-62

LucasArts and BioWare to Launch Star Wars(R): The Old Republic(TM) II-62

Electronic Arts Unveils Dead Space TM II-62

Electronic Arts to Roll Out Spore Creepy & Cute Parts Pack II-62

Crytek and Electronic Arts Roll Out Crysis Warhead(R) II-63

Electronic Arts Launches FaceBreaker(TM) II-63

Pandemic(TM) Studios Unveils Mercenaries 2: World in Flames(TM) II-63

Black Box Introduces Need for Speed(TM) Undercover II-63

Casual Entertainment Rolls Out Henry Hatsworth in the Puzzling

Adventure II-63

BioWare(R) Unveils Dragon Age(TM): Origins II-64

The Sims(TM) to Launch MySims II-64

Electronic Arts to Introduce Five Games II-64

Maxis Rolls Out Spore(TM) Creature Creator II-64

Electronic Arts Launches Skate It II-64

EA Casual Entertainment Label Introduces BOOM BLOX(TM) II-65

Electronic Arts to Unveil BattleForge(TM) II-65

Electronic Arts Introduces The SimCity(TM) Box II-65

EA Casual Entertainment Label to Roll Out Zubo(TM) II-65

Electronic Arts Introduces ARMY OF TWO(TM) II-65

Nunchuck Games and Electronic Arts Launch Ninja Reflex(TM) II-66

Electronic Arts Unveils FIFA Street 3 II-66

Electronic Arts Rolls Out Need for Speed(TM) ProStreet II-66

Warner Bros. And Electronic Arts to Release New Video Game II-66

Hands-On Mobile and Activision Launch Guitar Hero World Tour

Mobile II-67

Electronic Arts and GigaMedia to Introduce New Online Game II-67

Hands-On Mobile Launches Guitar Hero(R) III II-67

Electronic Arts Introduces the Sims Carnival BumperBlast II-67

Electronic Arts Introduces NFL Tour II-68

Hands-On Mobile Introduces Big Buck Hunter Pro II-68

Hands-On Mobile Introduces Crystal Quest II-68

Hands-On Mobile and Marvel Introduce the Incredible Hulk II-68

Hands-On Mobile and Marvel Introduce Iron Man II-68

Hands-On Mobile Introduces Trickshot Hustler II-68

Jadestone Introduces a Detective Game II-69

KOEI Launches Dynasty Warriors(R)6 II-69

KOEI Unveils Pop Cutie! Street Fashion Simulation II-69

KOEI Introduces Romance of the Three Kingdoms II-69

KOEI Introduces Monster Racers II-70

KOEI Launches Fatal Inertia(R) EX II-70

KOEI Introduces Samurai Warriors(R)2 Xtreme Legends(R) II-70

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