Streamline Studios Adds EA Veteran to Strengthen Game and IP Development

AMSTERDAM, Netherlands – October 2, 2007 – Streamline Studios, an independent developer and leading provider of integrated content for AAA video games, announced today the hiring of former EA veteran David C. Lee as VP of Development and Marketing. The hiring is part of Streamline’s management strategy to add experienced talent as the company expands its core business to include more development and co-development projects.

“Bringing David Lee onboard adds a wealth of IP development and marketing experience to our core management team,” said Alexander L. Fernandez, CEO of Streamline Studios. “He will help us create and identify winning franchises, both for properties we develop through our IP Farming system and titles that partners bring to us.”

“Streamline Studios is well positioned to become a driving force in the gaming industry as we partner our skill in engineering art and content creation with experience in distributed development and IP building,” said Mr. Lee. “After helping the studio focus its marketing and branding efforts I have turned my attention to launching our HoopWorld IP and making our next moves in game development.”

Mr. Lee will manage the studio’s game development, marketing, and PR functions, while also serving as Chairman of the company’s Board of Directors. He brings nearly 20 years of experience in the high tech and entertainment fields to Streamline Studios. Mr. Lee worked for over ten years at Electronic Arts, the world’s largest independent developer, as a PR director, senior marketing manager, and managing editor while helping to launch and build a number of franchises including Harry Potter, NASCAR, and NBA Live before becoming a consultant working with Activision, SEGA, EA, LucasArts, and other leaders in the gaming industry. He has consulted with Streamline since 2006.

Also moving into new roles to facilitate the company’s growth are Harpreet ‘Harpp’ Seble and Hector Fernandez. Mr. Seble, previously the company’s CFO, is now President of the studio, responsible for the company operations. Mr. Fernandez, previously the company’s CCO, is now VP of Business Development, responsible for leading the studio’s business development unit and evangelizing the studio’s creative and technical expertise. For more information on Streamline Studios, visit


Streamline Studios is an independent developer and leading provider of integrated content for AAA video games. Along with creating its own IP such as HoopWorld, Streamline develops and integrates full-service, end-to-end solutions for next-gen game developers worldwide. Since its founding in 2001, Streamline Studios has become a leading content creator in the videogame industry while providing service solutions for high-profile partners and franchises including Gears of War and Unreal Tournament 3 from Epic Games, THQ’s Saints Row, James Bond 007: NightFire from Electronic Arts, and Red Storm Entertainment’s Ghost Recon 2. The studio also offers full-service music and sound services for games and other entertainment projects with Streamline Sound. For more information on Streamline Studios, visit

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