Toy Industry Unveils Finalists for 2016 Toy of the Year (TOTY) Awards

Property that had the greatest success spreading its brand throughout the industry

  • Jurassic World (Universal Partnerships & Licensing)
  • Minions (Universal Partnerships & Licensing)
  • NERF (Hasbro, Inc.)
  • Paw Patrol (Spin Master Corp.)
  • Shopkins (Moose Toys Pty Ltd)
  • Skylanders SuperChargers (Activision Publishing, Inc.)
  • Star Wars (Disney/Lucasfilm Licensing)

Toys primarily distributed through specialty retailers

  • Boogie Board Play n' Trace Doodle Pad by Kent Displays, Inc.
  • Nursery Time Elmo by Gund
  • Sleepy Seas Sound & Lights Whale by Gund
  • SpinAgain by Fat Brain Toy Co.
  • SuperMax the Turtle by Cloud b
  • Tumble Trax™ Magnetic Marble Run by Learning Resources
  • Worry Eaters by The Haywire Group

About the Toy Industry Association (TIA) / 
Founded in 1916, the Toy Industry Association™, Inc. (TIA) is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. Over the past 100 years, TIA has led the health and growth of the toy industry, and today its 800+ members account for an estimated 90% of the annual $22 billion U.S. domestic toy market. The Association serves as the industry's voice on the cognitive, social, emotional and creative benefits of play, and promotes play's positive impact on childhood development to consumers and media. TIA has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers and industry on ongoing programs to ensure safe and fun play.

Follow TOTY on Twitter at #ToyOfTheYear
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SOURCE Toy Industry Association

Toy Industry Association
Adrienne Appell, Toy Industry Association, 646.520.4863 | Email Contact

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