Six Filmmakers to Train with Technicolor and Panasonic; Films to be Showcased on DIRECTV and at Premiere Screening Event at the Paley Center for Media in Los Angeles
Winner of the 2011 DIRECTV n3D Film Invitational Presented by Panasonic will Take Home $25,000 Grand Prize
EL SEGUNDO, Calif. — (BUSINESS WIRE) — May 3, 2011 — Furthering their commitment to the 3D category, DIRECTV and Panasonic will host the inaugural 2011 DIRECTV n3Dâ„˘ Film Invitational Presented by Panasonic.
The Invitational will give six filmmakers the opportunity to train on the latest 3D equipment and create a short film that is funded by DIRECTV and Panasonic. All six films will premiere on DIRECTVâ€™s 3D channel, n3Dâ„˘, powered by Panasonic, and will be screened at a premiere event, which will be held at the Paley Center for Media in Los Angeles this summer. The winner of the Invitationalâ€™s n3D Excellence Award will receive a $25,000 grand prize. In addition, Technicolor will also present a 3D Technical Achievement Award and $5,000 prize.
â€śAs a leader in 3D entertainment, DIRECTV aims to foster and encourage a new generation of film and television makers whose vision will drive the technology forward,â€ť said Chris Long, senior vice president, DIRECTV Entertainment. â€śOur goal is to give these filmmakers an opportunity to work with the latest 3D equipment and receive training from world renowned 3D technology companies, without having to worry about the costs associated with filming in this format. We are excited to see the final lineup of 3D shorts and to cultivate a new group of filmmakers who will continue contributing their talents to the 3D category in the future.â€ť
â€śPanasonic is very pleased to see the enthusiasm among filmmakers for the creation of 3D short films,â€ť said Eisuke Tsuyuzaki, vice president and chief technology officer of Panasonic Corporation of North America. â€śAs the pioneer in 3D TV technology, we are especially proud that much of todayâ€™s newest and most compelling 3D content is being created using Panasonic 3D tools, including professional quality 3D video cameras and 3D reference monitors. We are delighted that the 3D content that will be created in the 2011 DIRECTV n3Dâ„˘ Film Invitational Presented by Panasonic will further accelerate the growth of interest in 3D entertainment in the home and cinema.â€ť
â€śTechnicolor is pleased to be supporting our partner, DIRECTV, and to be part of this 3D film making event,â€ť said Gary Donnan, executive vice president - Strategy, Technology, & Research at Technicolor. â€śWe believe that 3D film making requires specific production values and we are honored to be contributing both our 3D Master Class and our Technicolor Certifi3D service to ensure the highest quality experience for the end consumer.â€ť
DIRECTV recently worked with programming partners to identify a select pool of talented individuals as ideal candidates to join in this event and had them participate in a pitch session where they presented an original, live action short film concept that follows this yearâ€™s Invitational theme of â€śAnything is Possible,â€ť to a panel of distinguished judges, which included representatives from DIRECTV, Panasonic and Technicolor. From this group of candidates, six finalists were selected to move forward.
Over the next couple of months, the six finalists will be allowed to select up to two members of their production team to attend Technicolorâ€™s renowned 3D Master Class and experience hands-on training from Panasonic on its 3D camera at DIRECTVâ€™s Los Angeles Broadcast Center. In addition, each filmmaker will receive the following to create their short film:
- Use of one Panasonic 3D camera with digi-cards
- Use of one 3D monitor and one hard drive
- Access to DIRECTVâ€™s post-production facilities
- Production budget
- 3D content certification (Technicolorâ€™s Certifi3D) ensuring 3D films conform to highest quality 3D production values to deliver a comfortable 3D viewing experience for consumers.
All of the films will be included in a 3D broadcast special, which will feature the â€śmaking ofâ€ť the short films. The special, along with the films themselves, will air on DIRECTVâ€™s 3D Channel, n3Dâ„˘ powered by Panasonic.
DIRECTV offers more 3D programming than any other television provider in
the country. n3D, powered by Panasonic (Ch. 103), the nationâ€™s first
24/7 3D network, is available at no additional cost to millions of
DIRECTV HD customers. In addition to exclusive 3D coverage of special
events such as the 2010 MLB All-Star Game and the 2010 U.S. Open Tennis
Championship, the n3D channel also gives customers access to exclusive,
original 3D programming such as DIRECTVâ€™s award-winning series Guitar
Center Sessions; the 2011 DIRECTV Celebrity Beach Bowl and Guyâ€™s
Big Bite in 3D. The 3D programming available both on n3D and DIRECTV
CINEMAâ„˘ are all powered by Panasonic. DIRECTV also offers 3net and ESPN
3D as part of its 3D programming platform. For more information on n3Dâ„˘,
powered by Panasonic, please visit