Modest Mouse to Headline Macworld | iWorld Kick-Off Celebration

Event Announces Partnership with Superfly Productions; Indie Rock Veterans Will Kick Off Three Days of Tech, Music and Film Events

FRAMINGHAM, Mass., Dec. 5, 2011 — (PRNewswire) —   IDG World Expo today announced that indie rock powerhouse Modest Mouse will headline the Macworld | iWorld 2012 launch party on Wednesday, January 25 at The Warfield in San Francisco. IDG World Expo, which owns and produces Macworld | iWorld, also announced its partnership with Superfly Productions, the entertainment and marketing agency responsible for world-class music festivals such as Bonnaroo, Outside Lands and Life is Good. Superfly and IDG World Expo will produce the opening night kick-off concert with Modest Mouse and host two special Tech Talks sessions that will focus on the impact of Apple technology on the film and music industries, respectively.

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"We see this kick-off celebration with Modest Mouse as a perfect way to launch the new Macworld | iWorld," said Paul Kent, vice president and general manager of Macworld | iWorld. "Veteran and new attendees alike will enjoy this event. Modest Mouse has become an indie rock standard and one of the few bands capable of treading the narrow path where massive popularity is possible without sacrificing their longtime fans. In a way, we feel this is in line with our own evolution into a celebration of the entire Apple ecosystem and its tremendous impact on the creative process."

Tickets for the launch party are now available. Macworld | iWorld iFan pass holders will have the first option to purchase tickets for just $35.

Formed in 1993 in Issaquah, Washington, Modest Mouse released three critically-acclaimed albums––"This Is A Long Drive For Someone With Nothing To Think About" in 1996 and "The Lonesome Crowded West" in 1997, both on the Up label, and "The Moon and Antarctica" in 2000, the band's major label debut for Epic Records––before their commercial breakthrough "Good News For People Who Love Bad News" in 2004. The album, which included the hit "Float On," earned the band two Grammy nominations. In 2007, Modest Mouse released "We Were Dead Before The Ship Even Sank," which entered the Billboard Top 200 chart at #1.

Macworld | iWorld will take place January 26January 28, 2012, at the Moscone Center – West Hall in San Francisco. The opening night kick-off celebration is another new event offering for the 2012 event. Additional new programs include expanded product exhibit offerings, the Macworld Midway, Tech Talks, Music Experience, Film Event and Art Galleries. Admission to the opening night kick-off celebration requires an additional registration fee.

"We live in an incredible time, technologically speaking, and the evolution of the Apple products ecosystem over the past decade has been a driving force in that," said Rich Goodstone, co-founder of Superfly Productions. "It's exciting for us to be a part of Macworld | iWorld, an event that is defining the intersection of art and technology."

Additional events, performances, workshops, shopping, educational programming and networking opportunities will be announced in the coming weeks.

Registration Information

Attendee registration is now open at: Information about event passes and pricing can be found at:

For complete details on media qualification guidelines, please visit: Please note that all media are required to submit media credentials for Macworld | iWorld.

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About Macworld | iWorld

Macworld | iWorld is the world's ultimate fan event for those who use, create, and love Apple products. Attendees will encounter a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities, and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. From home users, to artistic hobbyists and professionals, and the true Technorati—Macworld | iWorld gives attendees the chance to experience all that the amazing world of Apple-related tools can offer. Macworld | iWorld will take place January 26January 28, 2012 at the Moscone Center in San Francisco. For more information, please visit

About IDG World Expo
IDG World Expo ( is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld | iWorld, MacIT® Conference, Electronic Entertainment Expo® (E3®), Anime Expo®, QuakeCon, Halo® Fest, and Enterprise MobileNext. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.


IDG World Expo
Macworld | iWorld 2012
CONTACT: Marisa Borgasano, Schwartz MSL for IDG World Expo
Phone: +1-781-684-0770
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