PARIS — (BUSINESS WIRE) — June 13, 2011 — PackshotCreator, European leader in "turnkey" solutions for the creation of product visuals, launches PackshotViewer. This unique solution offers a great response to new product image needs and usage for e-merchants. Its innovative features put the products forward and the user becomes both actor and spectator of interactive animations. This had not yet been seen and the users can now check the results on all available browsers, including mobile devices (iPad, Android...).
Effective and innovative features:
- Deep zoom: It is now possible to enlarge any detail of the product directly from the animation.
- Annotations: allows focusing on aspects of the product that should not be overlooked.
- Customized animations: allows control of animations, to capture the visitor's attention and go straight to the point (the product rotates, approaches or moves as it was defined by the author).
- Animations compatible with mobiles and touch interfaces.
A new approach to e-commerce:
Today, an e-retailer can no longer be satisfied with showcasing products with still images. All products need to be embellished. To convert visits, it is necessary to display at least as much information as one would get in a store or on competitors’ websites.
With PackshotViewer, what used to require days of expensive production now takes minutes. Customers will be amazed at how user-friendly it is. Animations are easy to integrate to the website and are compatible with all platforms (MacOS, Windows, Android, iOs…)
The software's capabilities, combined with its ease of use undoubtedly add value to websites and in-house presentations.
Several years of research and feedback from customers experiences:
Creating this software required several years of R&D. Its development was guided by the experience of PackshotCreator solutions and equipment for creating product animations, including 3D.
The software is available for Windows in 2 versions:
- PackshotViewer 360 for generating animations 360°: 1980 €.
- 3D PackshotViewer to generate 3D animations: 2980 €.
About PackshotCreator and ist range of photo studios:
PackshotCreator is a unique concept, allowing to easily create 3D and 360° interactive product animations, for digital publication. The studios have thousands of corporate users in 35 countries including AchatVip, Aubade, Auchan, Bata, Cristal d'Arques, Fauchon, Fnac, Henkel, Kibio.fr Masterfoods Nature Discoveries, Nina Ricci Nivea Pecheur.com, Philips, Sanofi Aventis, Swatch, Tissot, Tupperware, Yoplait, Yves Saint Laurent...