Sonic Foundry to Produce First Hybrid Event for Bersin & Associates' IMPACT 2011

Sold-out IMPACT 2011 sessions will be streamed to record online audience via Mediasite to inform and educate global audience

MADISON, Wis., April 26, 2011 — (PRNewswire) — Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting, lecture capture and knowledge management, today announced that Bersin & Associates will use its webcasting services to offer a hybrid option to attend its sold-out conference. For the first time, online audiences will be able to attend live via Mediasite selected sessions from Bersin & Associates' IMPACT 2011: The Business of Talent.

Themed "Building the Borderless Workplace," the HR research and consulting firm's fourth annual conference takes place this week in St. Petersburg, FL. Nearly 40 executive speakers will present informative case studies and participate in panel discussions that address state-of-the-art solutions for talent management and strategic HR. All keynotes as well as one track of research presentations will be streamed live via Mediasite. Online audiences may view the streaming schedule at

"IMPACT 2011 offers a talent-packed lineup of speakers who can share first-hand experiences about the transformative power of strategic HR, learning and talent management that will be relevant to any company, no matter its size or level of sophistication," said Josh Bersin, chief executive and president, Bersin & Associates. "We are pleased that Sonic Foundry has chosen to serve as a conference service partner and, for the first time, to bring this rich e-learning experience to a much larger audience in real-time."

The conference will be webcast via Mediasite by Sonic Foundry. The patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO, is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Event Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

SOURCE Sonic Foundry, Inc.

Sonic Foundry, Inc.
Bersin & Associates
Tammy Kramer
Phone: +1-608-237-8592
Email Contact

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