NAVTEQ Doubles 3D Visual Content for the NAVTEQ(R) Map for Argentina

Improving users' guidance and orientation supports navigation system satisfaction

BUENOS AIRES, Argentina—September 23, 2009 —
/PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced today at Expocomm Argentina that it has significantly increased the amount of visual content available for its map of Argentina. This content, including 3D Landmarks and 3D City Models in a twenty km square area of Buenos Aires, provides rich data to help navigation systems improve guidance in busy city environments.

This 3D visual content enhances the navigation experience by enabling detailed representations of reality in navigation systems at key decision points in the navigation experience. In providing this level of detail, NAVTEQ customers can develop navigation systems that improve orientation and decision making by drivers while increasing their overall satisfaction with the system that they are using. For example a navigation screen displaying Teatro Colon or the Hipodromo de Palermo at the accurate position on the road network can provide a sense of confidence that end users associate with overall system performance and value as uncovered by NAVTEQ consumer research.

"Insights from NAVTEQ proprietary research reveal that consumers correlate visual detail with the ideal navigation device," commented Cindy Paulauskas, vice president Americas map and content products for NAVTEQ. "These findings support our aggressive plan to double the 3D visual content in Buenos Aires and demonstrate why visual content is important for a premier navigation experience."

All of the NAVTEQ visual content is geo-referenced to the industry-leading NAVTEQ map. And in keeping with NAVTEQ's single database specification, these visual content products are offered in a consistent global format to help NAVTEQ customers quickly and easily move into new geographic regions by reducing application development time.


NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.


Kim Isele
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Bob Richter
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