Insurance Carriers Using Pictometry Intelligent Images®

                         Pictometry signs third contract for aerial oblique imagery with a national carrier

Rochester, NY, — March 27, 2009 — Pictometry International Corp. has signed an agreement with one of the top ten national insurance carriers for aerial oblique imagery. Under terms of the agreement, the insurance provider’s claims professionals will have online access to Pictometry’s extensive and up-to-date national library of aerial oblique images. Similar contracts are also in place with two other leading carriers.

“Insurance carriers are realizing the value of Pictometry Intelligent Images® in a meaningful way,” said Pictometry’s Chief Marketing Officer Dante Pennacchia. “Pictometry can provide a service and product that insurance professionals have never had before, including the ability to access imagery of properties before and after a damaging event and measure directly on imagery.”

As the leading provider of oblique visual information to government and emergency response professionals, Pictometry’s professional grade imagery is 3D-like, with high resolution clarity. The imagery is captured at an angle, and from multiple views using Pictometry’s proprietary image capture process. The resulting digital imagery is geo-referenced to enable users to measure property features directly on imagery using an array of measuring tools for area, distance, height, elevation and more.

“Pictometry products have earned a reputation for changing the way people work and for generating sizeable returns on investment,” added Pennacchia. “Imagine the savings an insurance carrier can realize by utilizing Pictometry imagery and measuring tools to investigate fraudulent claims and assist in underwriting decisions. The potential for savings is enormous.”

Pictometry’s extensive and continually updated image library currently contains coverage of more than 70% if the populated U.S. including major market regions.0

About Pictometry

Pictometry International Corp. is a leading provider of geo-referenced, aerial image libraries and related software. Pictometry has captured over 50 million digital aerial images in over 600 counties in the United States covering over 70 percent of the United States population. Using its proprietary imaging process, Pictometry® captures geo-referenced, high-resolution oblique (at an angle, producing a 3-D like view) and orthogonal (straight down) Intelligent Images®, within which structures and land features can be measured. Pictometry customizes and markets these technologies for government and commercial applications, offering nontraditional software solutions to aerial imaging needs. Pictometry’s imagery and software enables users to “See Everywhere, Measure Anything, Plan Everything”® using a patented digital information system. Pictometry has its headquarters in Rochester, NY and an office in Europe. Pictometry is a second order visualization tool that does not produce authoritative or definitive information (surveying) from its digital, aerial images. For more information on Pictometry, visit


Tami Bacon
Public Relations Manager
Tel.: 585-487-1488.
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