With the approval of VC-3, the more than 30 Avid partners who have licensed the Avid DNxHD codec will further drive the adoption of HD workflows across film, TV and broadcast news by working with an industry standard codec. Vendors who design products that are VC-3 complaint, will enable interoperability with other industry VC-3 products - allowing Avid(R) customers more choices when building workflows. This compliance also delivers the availability of a new standard for mapping VC-3 coding units into MXF - the professional standard for file exchange and media workflow. And, because VC-3 is an open standard, data in media archives can be accessed and used without being locked into a proprietary vendor.
Mike Shore, senior manager, product and third party integrations at EVS Broadcast Equipment SA, and a licensee of the Avid DNxHD codec said, "Our support for the Avid DNxHD codec is driven by our customers' requests for a viable, interoperable and low-cost HD workflow. With today's announcement, Avid has demonstrated strong leadership by contributing to VC-3 standardization. And, by making their implementation available to third-party developers, EVS can develop complimentary tools that ultimately help our mutual customers design and sustain realistic workflows."
About SMPTE VC-3
SMPTE VC-3 is the industry's only 720/1080 raster, low-bitrate, 8/10 bit, intra-frame, 4:2:2 HD compression standard, optimized for compositing, mastering, and multi-generational use. VC-3 is a family of documents referenced as follows;
-- SMPTE 2019-1- VC-3 Picture Compression And Data Stream Format
-- SMPTE RP 2019-2 - VC-3 Decoder and Bitstream Conformance
-- SMPTE 2019-3 - VC-3 Type Data Stream Mapping over SDTI
-- SMPTE 2019-4 - Mapping VC-3 Coding Units into the MXF Generic Container
For more information, visit www.SMPTE.org.
About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals - as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer(R) system for motion picture editing. For more information about the company's Oscar, Grammy(R) and Emmy(R) award-winning products and services, visit www.avid.com.
(C) 2008 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. Avid, Digidesign, Film Composer, M-Audio, Pinnacle Systems, Softimage, Sundance Digital and Avid DNxHD are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.
Amy Peterson, 978-640-3448
Lisa Pistacchio, 650-930-3083