Company Partnering with Feld Entertainment and Universal Brand Development for First-of-Its Kind Interactive Experience in New York City
LOS ANGELES & NEW YORK — (BUSINESS WIRE) — November 16, 2018 — 3D Live, leaders in immersive 3D LED technology, brings its eye-popping “holographic” display system to the DreamWorks Trolls The Experience, now open in New York City, located at 218 West 57th Street.
DreamWorks Trolls The Experience is an immersive, first-of-a-kind experience that transports guests into the colorful, musical world of DreamWorks Trolls. 3D Live’s technology is featured during the dance-party finale, with Poppy’s Best Day Ever Celebration, featuring Poppy and other beloved characters and critters from the feature film, DreamWorks Trolls and the all-new Netflix series, DreamWorks Trolls: The Beat Goes On!
Guests will be immersed into the ultimate 3D dance party as they sing and dance alongside their favorite DreamWorks Trolls. Poppy, Branch, Guy Diamond, Biggie and DJ Suki are among the many characters that are projected in 3D inside the room, interacting with real-world physical elements and guests to create an effect that appears holographic, thanks to 3D Live’s innovative, LED-based technology.
To immerse guests into the vibrant and colorful world of the DreamWorks Trolls forest, 3D Live, in partnership with Feld Entertainment and Universal Brand Development, developed new content that takes full advantage of 3D Live’s proprietary 3D display technology. 3D Live also worked with NEC Display Solutions of America to create the unique LED panels that will be used in DreamWorks Trolls The Experience.
“Feld Entertainment and Universal Brand Development have been fantastic partners on this project, which is designed to gets kids moving and grooving with visuals that will amaze and delight audiences of all ages,” said Christian Dieckmann, chief strategy officer for L.A.-based 3D Live. “The combination of our next-generation displays with the DreamWorks Trolls characters make this an immersive experience that’s truly unlike any other.”
“DreamWorks Trolls The Experience brings to life the glitter-filled, musical world of Poppy, Branch and all of Troll Village in a live, fan-driven experience,” said Heather Oster, Vice President, Franchise, Universal Brand Development. “Guests will enter a visually stunning, playful adventure, filled with their favorite DreamWorks Trolls characters and music, shareable social media moments and interactive surprises around every corner.”
For tickets and more information for DreamWorks Trolls The Experience, visit: TrollsTheExperience.com .
About 3D Live
3D Live is pioneering the future of out-of-home entertainment with amazing immersive experiences based on its patented “holographic” 3D LED display technology. The company serves the live events, theme park and cinema markets by building awe-inspiring audience experiences such as Mass Effect: New Earth attraction at California’s Great America and Flying Lotus’s 3D concert tour across N. America in 2017, both which have won major industry awards. 3D Live provides a full suite of services including creative direction, set design and hardware rental or sales and can work alongside existing in-house design teams to turn concepts into reality. Learn more about 3D Live and its growth in immersive 3D entertainment at the company’s website, http://3dlive.tech.
About Feld Entertainment, Inc.
Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Monster Jam®, Monster Energy Supercross, Disney On Ice, Disney Live!, Marvel Universe LIVE!, Sesame Street Live!, DreamWorks Trolls The Experience and Jurassic World Live (coming Fall 2019). Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit feldentertainment.com for more information.
About Universal Brand Development
Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation. Visit universalbranddevelopment.com for more information.
About DreamWorks Animation
DreamWorks Feature Animation (DWA) is a division of the Universal Filmed Entertainment Group (UFEG). Its 24-year feature-film heritage includes many beloved characters and animated franchises, including Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Trolls and The Boss Baby. DWA's 35 feature film releases have generated more than $14.5 billion at the global box office, garnered numerous awards, and fueled a robust consumer products business. The studio's next feature release How To Train Your Dragon: The Hidden World arrives in theaters February 22, 2019, with fall 2019 bringing the release of the original animated feature Abominable. Two inaugural short films, Bird Karma and Bilby, from DreamWorks' recently launched Shorts Program, are currently debuting in festivals around the world.
J2 Communications for 3D Live
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