BIGGERCODE, a hub for fashion and art makes its retail debut in Soho

NEW YORK, Sept. 18, 2017 — (PRNewswire) — On September 9th, at 472 Broome Street in Soho, a new multi-brand retailer was officially welcomed to the neighborhood, opening its doors to visitors from all over the world. 

BIGGERCODE, a fashion and lifestyle boutique specializing in exclusive collaborations with different brands across the globe, celebrated its long anticipated grand opening. 

An exclusive group of special guests gathered for the opening, including Emmy Award winning TV host Yue Sai Kan and Chinese KOL Dawei Wu, representatives from Private Policy and Chiara Ferganni, as well as fashion media, and other major industry influencers.

Originally launched as a fashion and lifestyle sharing website, BIGGERCODE quickly evolved into an even larger platform for engaging young and talented global designers. Drawing from different corners of the world, BIGGERCODE will serve as a home base for many of these growing brands.

The grand opening launch party featured brands such as Chiara Ferganni, APM, Common Project, Niels Peeraer, Percy Lau and Private Policy amongst many more. 

The founders of BIGGERCODE, Erik Mu and Marc Mang, launched the store as a collaboration of their talents and backgrounds in both the fashion and financial industries. With a wide range of styles and aesthetics in stock, the store is set to appeal to a diverse range of admirers.

"We want people to take the initiative to step outside of their comfort zone and try something different, AND to feel comfortable being different."

Dedicated to providing a seamless experience from start to finish, the chosen designer collections must mirror the light-luxury, unique, and stylish concept and style of the store.

The goal of BIGGERCODE is not only to introduce new global brands to the New York market, but to exist as a life-style concept store where both fashion and art are intertwined. That is why the space is also home to an art gallery, in order to reflect their identity and taste of living as well as to bring the art back to Soho.

Targeting a fashion forward audience with an interest in art, their brands tell a story of modern minimalism with both an edgy and artsy feel. The grand opening also featured two emerging artists, Gregory Moncada and Kate Hush, who presented exhibitions in line with the story and vibe of BIGGERCODE.

The purpose of BIGGERCODE is to help introduce well known foreign brands to the New York market, and they believe Soho is the optimal place to do so, despite the recent "move-out" of retailers from the area in an attempt to change their business models. This however opens a window of opportunity for BIGGERCODE to continue romancing the traditional shopping experience, and to integrate that with new concepts.

The BIGGERCODE name is not only about the size but also the growth and evolution that both Erik and Marc want to create and transfer to all people who love and work in the fashion and art industries. 

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