Digital Multi-Platform Brand Finds Kids Where They Consume Content
NEW YORK — (BUSINESS WIRE) — July 6, 2017 — Integrated entertainment and media company Bungalow Media + Entertainment is launching a new venture that carries a big name – Googles.com. A digital multi-platform kids’ brand that has taken a fascinating journey to its transformation at Bungalow, Googles.com is uniquely poised to fill the gap in the rapidly evolving children’s entertainment and education space. Bungalow, founded in 2013 by longtime entertainment veteran Bob Friedman, already has an impressive record of success. Most recently, Bungalow won a Daytime Emmy for Best Children’s series for Give on NBC, which they co-produced with Blair Underwood. Bungalow now continues to expand their reach into the children’s space by developing Googles.com as a destination for quality original, fresh, fun short-form “edutainment” that encourages kids to go, see, do and discover. This content will be found at the intersection of where their target audience – kids ages 8 – 12 – typically consume it, including online, mobile, apps and OTT. It will also work to incubate new content and talent for distribution across multiple platforms.
Googles appeals to children’s innate curiosity and love for discovery by answering their many who, what, where, why and how questions. Using a combination of reality/live action and animated video, along with Buzz Feed-style activities, quizzes and polls, Googles.com offers a topical, fast-paced, engaging and immersive experience for older kids. The Googles.com buzzword is GO – empowering kids to go think, go play, go explore. The sizzle reel may be found online here.
Bob Friedman, whose credits include MTVN, New Line Cinema, AOL and RadicalMedia, says “our Googles.com originals are compelling five-minute episodes with storylines that can easily be expanded and developed for linear networks and short form exploitation on a variety of online platforms. We know kids are increasingly moving away from traditional TV viewing. It’s a supremely adaptable product.” Friedman adds, “the brand’s name recognition is another really compelling factor, with an interesting story behind it. The branded content opportunities have an appeal for advertisers, as well as for potential strategic partners to join us in launching this brand that the market is primed for.”
Googles.com content is a 365 degree agnostic platform, with original programming along with acquired programming. Short form series currently include “Mud Dad,” “How It Works,” “I Can’t Even!,” “That’s a Job?,” “Need 2 Know Now,” “Two Minute Trip” and “Googles Asks.” Featuring real adults and kids discussing and demonstrating things kids wonder about, with some reveals they couldn’t imagine, along with creative, state of the art animation, these shorts are perfect for on the go digital consumption or, for expansion into longer series.
Googles.com has been privately funded and brought to Bungalow by investor partners Stephen Garchik and Allan Cohen.