Dwayne Johnson, Kevin Hart and HGTV's Joanna Gaines Top the Inaugural Rankings, Which Provide Social Media Value of Personalities across a Variety of CategoriesLOS ANGELES, June 6, 2017 — (PRNewswire) — The Hollywood Reporter, the entertainment industry's flagship media brand, today announced a partnership with leading real-time social media intelligence platform for sports and entertainment, MVPindex. The two will launch a menu of social media-based charts ranking the weekly engagement of various entertainment categories, with Top Actors, Top Comedians and Top TV Personalities the first to premiere.
The charts will feature rankings culled from MVPindex's database of thousands of active entertainment-related profiles on leading social platforms, including Twitter, Facebook, Instagram and YouTube. THR and MVPindex will release the charts weekly in print and on www.thr.com. The inaugural charts, revealed online this morning, can be found in the June 7 issue of THR magazine.
Topping the debut Top Actors list is Dwayne Johnson, currently starring in Baywatch, the motion picture remake of the classic television series. Meanwhile, Johnson's former Central Intelligence co-star Kevin Hart rules the Top Comedians chart, which measures the social activity surrounding active stand-up comics. Hart is also in the top 10 of the Top Actors chart.
HGTV's Fixer Upper co-host Joanna Gaines claims the No. 1 spot on the Top TV Personalities list buoyed by social chatter resulting from a rumored tiff with HGTV neighbors the Property Brothers (Jonathan and Drew Scott). Other celebs appearing in top 10 slots on the various charts include Zac Efron, Vin Diesel, Jennifer Lopez, Jimmy Fallon, Stephen Colbert, Ricky Gervais and Amy Schumer.
"As THR's digital audience continues to expand to record levels, we're excited to collaborate with MVPindex to introduce a new series of rankings that will provide our readers with a true glimpse into what people are really talking about and engaging with on the 'third screen,'" said Silvio Pietroluongo, VP of Charts & Data Development for The Hollywood Reporter-Billboard Media Group. "MVPindex has set the standard for social measurement in the sports world, providing key insights into the most valuable personalities, brands and content on social media, and we are excited to join forces with them as they expand into entertainment."
The relationship between THR and MVPindex has already resulted in rankings and analysis following the Academy Awards, Golden Globe Awards and Emmy Awards, as well as overviews of social conversation regarding the top TV shows of the fall season in the categories of news/variety, scripted/reality and new premieres.
In the coming months, THR and MVP also will collaborate on analysis and insight for the MTV Video Music Awards, ESPY Awards, Emmy Awards and much more.
"It's an honor to partner with what we consider to be the gold standard in entertainment reporting," said Kyle Nelson, Co-Founder and CMO of MVPindex. "The entertainment industry is in need of a true standard in measurement of social media engagement and value. This partnership allows us to leverage our platform and THR's vast industry knowledge to deliver a complete and accurate social media index upon which the industry can rely. Previously, the only gauge for the performance of an entertainment entity was the reach of the entity's follower base. But with this collaboration, the entertainment industry can look beyond just reach and start to evaluate social performance as a result of social engagement in comparison to all the parties in each particular entertainment category."
Founded in 2014, MVPindex was the first social media intelligence platform to rank, measure and value the ecosystem of brand ambassadors and influencers in the sports and entertainment industries. Today, MVPindex's comprehensive social media index and proprietary valuation platform offers real-time analytics about more than 50,000 athletes, entertainers, teams, leagues and brands – ranked across the most popular social platforms – and has become the de facto industry standard for calculating the monetary value of social media campaigns and properties. Clients like AT&T, NASCAR and WME IMG rely on MVPindex data and insights to make strategic decisions about brand ambassadors; evaluate their partnerships; maximize sponsorship activation; and understand what is resonating with their fans and customers. Follow MVPindex on Twitter and Instagram @MVPindex or on Facebook.
About The Hollywood Reporter
The Hollywood Reporter is the entertainment industry's flagship media brand. With in-depth reporting, analysis, unprecedented access, world-class photography and video, and feature exclusives, The Hollywood Reporter is the definitive source for breaking entertainment and business news.
The Hollywood Reporter-Billboard Media Group reaches more than 41 million U.S. users a month online per ComScore, with a social footprint of nearly 28 million, ranking number 18 among ComScore Entertainment properties in February 2017, delivering news to an audience of industry power players and consumers deeply invested in entertainment content. Follow The Hollywood Reporter on Twitter @thr, on Facebook at facebook.com/HollywoodReporter, on Instagram @hollywoodreporter, and on Snapchat at thrsnaps.
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The Hollywood Reporter
Kristin Kelly, (214) 952-0047