Swarovski Brings Crystal Enchantment To Disney's Spectacular New Beauty And The Beast

LOS ANGELES, March 2, 2017 — (PRNewswire) — Celebrating one of the most beloved tales ever told, Disney's Beauty and the Beast will hold its World Premiere in Los Angeles on March 2, in association with Swarovski. Beauty and the Beast (in cinemas March 17) is set to be a stunning cinematic event sparkling with thousands of Swarovski crystals, and this empowering new adaptation has inspired a bold and beautiful new jewelry line by Atelier Swarovski.

Swarovski manufactured the glass bell jar, based on Disney's original design, and provided the 2,160 crystals used on Academy Award winning costume designer Jacqueline Durran's design for Belle's iconic yellow dress. Swarovski crystals were used in the opening scene on the dress worn by Madame de Garderobe, the Prince and Maestro Cadenza's costumes and the crystal house also supplied vintage jewelry.

Jacqueline Durran commented: "Swarovski crystals were an important addition to the Prince's costume and Belle's yellow dress. For the Prince, crystals were a key element in recreating an 18th century coat - for the character to be wearing a coat covered with sparkling stones seemed the perfect way to represent his opulence. For Belle, the crystals were part of Garderobe's finishing touch to the yellow gown, when added to the dress's golden print they provided the final magical flourish."

Academy Award-nominated set decorator Katie Spencer flew to Swarovski's headquarters in the Austrian Tyrol to work with the company's master cutters to manufacture the Bell Jar, based on Disney's original design. The delicate frozen etching effect was carried out by an artisan craftsman in London. Decorating the top of its ornate dome is a bespoke-cut crystal finial shining with 543 facets. Further crystal embellishment to the set includes several music boxes made by Maurice, Belle's father.

Katie Spencer commented: "Working with Swarovski was an incredible experience. Their crystals bring that extra touch of magic, especially to the beautiful centerpiece that is the Bell Jar. Swarovski's technical team in Austria were so passionate, and their expert craftsmanship and dedication really shine through in the end result."

Atelier Swarovski jewelry
Alongside Swarovski's work with Disney, Atelier Swarovski has created a bold and beautifully feminine jewelry collection inspired by the film's themes of inner beauty and female empowerment. The mystical rose at the heart of Beauty and the Beast is the centerpiece of the collection, reimagined using Swarovski's crystal Pointiage technique across a range of necklaces, bracelets, rings and earrings.

Nadja Swarovski, Member of the Swarovski Executive Board, commented: "We are thrilled to have worked with Disney on the Beauty & the Beast 'Atelier Swarovski Jewelry Collection.'" We hope the collection celebrates the message of the film of inner beauty, belief and strength of heart and soul, thus empowering all Swarovski clients with this meaning, but also with the beauty of the jewels."

The Atelier Swarovski collection will be available in stores and online from February 2017.
www.atelierswarovski.com
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For Disney's Beauty and the Beast images please click HERE

Swarovski
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,680 stores in around 170 countries, more than 26,000 employees, and revenue of about 2.6 billion euros in 2015. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2015, the Group generated revenue of about 3.37 billion euros and employed more than 30,000 people. A responsible relationship with people and the planet is an integral part of Swarovski's heritage. The global Swarovski Waterschool education program has reached 257,000 children on the world's greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote wellbeing, and conserve natural resources to achieve positive social impact.
www.swarovskigroup.com

Atelier Swarovski
Atelier Swarovski offers cutting edge jewelry, accessories and home décor items which are the ultimate expression of Swarovski crystal. Pushing the boundaries of creativity, it collaborates with the finest talents in the world across fashion, jewelry, architecture and design. Atelier Swarovski presents seasonal jewelry and accessories collaborations twice a year during New York, London and Paris fashion weeks alongside its constantly evolving Core Collection. Atelier Swarovski Home, launched at Milan Design Week in April 2016, consists of functional and decorative objects for the home. Atelier Swarovski was founded by Nadja Swarovski in 2007 as a showcase for creativity, craftsmanship and the art of crystal cutting and crystal innovations. Past collaborators include Jean Paul Gaultier, Viktor&Rolf, Christopher Kane, Maison Margiela and Mary Katranzou for jewelry, and Zaha Hadid, Daniel Libeskind and Ron Arad for home décor.
www.atelierswarovski.com

About Disney's Beauty and the Beast
The story and characters audiences know and love come to spectacular life in Disney's live-action adaptation "Beauty and the Beast," a stunning, cinematic event celebrating one of the most beloved tales ever told. "Beauty and the Beast" is the fantastic journey of Belle, a bright, beautiful and independent young woman who is taken prisoner by a Beast in his castle. Despite her fears, she befriends the castle's enchanted staff and learns to look beyond the Beast's hideous exterior and realize the kind heart of the true Prince within. The film stars: Emma Watson as Belle; Dan Stevens as the Beast; Luke Evans as Gaston, the handsome, but shallow villager who woos Belle; Kevin Kline as Maurice, Belle's father; Josh Gad as LeFou, Gaston's long-suffering aide-de-camp; Ewan McGregor as Lumière, the candelabra; Stanley Tucci as Maestro Cadenza, the harpsichord; Audra McDonald as Madame de Garderobe, the wardrobe; Gugu Mbatha-Raw as Plumette, the feather duster; Hattie Morahan as the enchantress; and Nathan Mack as Chip, the teacup; with Ian McKellen as Cogsworth, the mantel clock; and Emma Thompson as the teapot, Mrs. Potts.

 

To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/swarovski-brings-crystal-enchantment-to-disneys-spectacular-new-beauty-and-the-beast-300417113.html

SOURCE Swarovski

Contact:
Swarovski
Atelier Swarovski
Swarovski, Lindsay Kordik: Email Contact / +1 212-601-2575, Atelier Swarovski, Giulia Mazzei: Email Contact / +44 (0) 20 7255 8452, SLATE PR, Elyse Weissman: Email Contact / 310-461-0114
Web: http://www.swarovskigroup.com




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