Breakthrough Pro Features & Advanced Display Technologies Come to the Most Popular iPad Size
CUPERTINO, Calif. — (BUSINESS WIRE) — March 21, 2016 — AppleÂ® today introduced the all-new 9.7-inch iPad Proâ„˘ â€” at just under one pound it features a new pro RetinaÂ® display with greater brightness, wider color gamut, lower reflectivity, Night Shiftâ„˘ mode and introduces new True ToneÂ® display technology to dynamically adjust white balance. The new iPad Pro delivers incredible performance with the 64-bit A9X chip that rivals most portable PCs, along with a four-speaker audio system that is twice as powerful,1 new 12-megapixel iSightÂ® camera for shooting Live Photosâ„˘ and 4K video, 5-megapixel FaceTimeÂ® HD camera, and faster wireless technologies. And iPad Pro includes support for the breakthrough Apple Pencilâ„˘ and a new Smart Keyboardâ„˘ cover designed to fit the new 9.7-inch iPad Pro.
â€śiPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. Itâ€™s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes,â€ť said Philip Schiller, Appleâ€™s senior vice president of Worldwide Marketing. â€śThe 9.7-inch iPad Pro has a new Retina display with True Tone technology, four-speaker audio system, blazing fast A9X chip, 12-megapixel iSight camera, 5-megapixel FaceTime HD camera, faster wireless, and support for Apple Pencil and Smart Keyboard. It is the ultimate upgrade for existing iPad users and replacement for PC users.â€ť
Designers, illustrators and businesses have quickly adopted iPad Pro and itâ€™s changing the way they work:
â€śPeople donâ€™t realize how much hand drawing is needed to produce computer animation,â€ť said John Lasseter, Chief Creative Officer, Pixar and Walt Disney Animation Studios. â€śiPad Pro and Apple Pencil are the closest weâ€™ve ever been able to get in the digital world to actually drawing on paper.â€ť
â€śIâ€™ve done everything including designing the latest cycling collection on iPad Pro,â€ť said Alex Valdman, Head of Design for Rapha. â€śIt goes with me everywhere, and has not only replaced my laptop, but my paper notebook as well. For the Rapha design team, iPad Pro will become standard issue.â€ť
â€śAt Citi, iPad Pro is truly transforming how we work,â€ť said Stephen Gates, U.S. Head of Design for Citi Global Consumer Banking. â€śiPad Pro and Apple Pencil have played a huge part in the new Citi Design teamâ€™s work to create new innovative customer experiences. We use iPad Pro for sketching out new design concepts, presenting our work, answering our emails, working with our design files on Adobe Creative Cloud and participating in FaceTime meetings with our other design teams all over the world.â€ť
The 9.7-inch iPad Pro features advanced display technologies, including a True Tone display, which uses new four-channel sensors to dynamically adjust the white balance of the display to match the light around you for a more natural and accurate, paper-white viewing experience. The advanced Retina display is 25 percent brighter and 40 percent less reflective than iPad AirÂ® 2, making content even easier to see indoors and out. It uses the same wider color gamut as the iMacÂ® with Retina 5K display, delivering 25 percent greater color saturation1 for more vivid colors. A custom timing controller, photo alignment and oxide TFT deliver incredible color, contrast and clarity. Night Shift in iOS 9.3 uses iPad Proâ€™s clock and geolocation to automatically adjust the colors in the display to the warmer end of the spectrum after dark and may even help you get a better nightâ€™s sleep.
The new iPad Pro is just 6.1mm thin and weighs just under one pound, yet delivers groundbreaking performance, connectivity and versatility so you can tackle the most demanding tasks wherever you go. The powerful A9X chip with third-generation 64-bit architecture provides performance that rivals many laptops and console-class graphics, while also delivering all-day battery life.2 Ultrafast wireless connectivity keeps you connected wherever you go with 802.11ac Wi-Fi with MIMO technology, support for even faster LTE Advanced with up to 50 percent faster cellular connectivity3 and the most LTE bands supported by any tablet.4 Now with Apple SIM embedded directly in the new iPad Pro, itâ€™s even easier to connect to wireless data plans right from your device when traveling in more than 100 countries and territories.5
iPad Pro has an advanced 12-megapixel iSight camera sensor featuring Focus Pixels for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharp, detailed images, 63-megapixel panoramas and Live Photos. A True Tone flash improves low light shots and document scanning. The new iSight camera shoots 4K video, making the new iPad Pro the perfect device to shoot, edit and share pro-quality video. The improved 5-megapixel, front-facing FaceTime HD camera makes the new iPad Pro perfect for videoconferencing or connecting with loved ones.
The four-speaker audio system provides powerful, clear and rich stereo
sound for more than twice the audio output. <