Sequel Sets New Box Office Record for IMAX During Chinese New Year HolidaySHANGHAI, Feb. 14, 2016 — (PRNewswire) — IMAX Corporation (NYSE: IMAX) and IMAX China (HKSE: 1970) today announced that The Monkey King 2, the 3D adventure-fantasy film from director Pou-Soi Cheang, earned approximately $10.7 million during its opening week in China on 279 IMAX screens, making it the highest opening for a Chinese IMAX DMR® (Digitally Re-mastered) film during the Chinese New Year holiday. Launching in China on Feb. 8, The Monkey King 2 also scored the largest-ever opening-day gross for a local-language film in IMAX, with $2.4 million.
The Monkey King 2, from Filmko Pictures, surpassed last year's Dragon Blade, which previously held the record for the largest opening-week gross during Chinese New Year, with $7.3 million.
"What a way to kick off the Chinese New Year holiday season at the box office," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "We extend a huge congratulations to our partners at Filmko Pictures and visionary director Pou-Soi Cheang on this record-setting IMAX opening for The Monkey King 2. There is clearly a strong demand among Chinese moviegoers to experience thrilling and entertaining cinema in IMAX 3D, and we look forward to this film's continued success throughout China in IMAX."
The IMAX® 3D release of The Monkey King 2 will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.
About IMAX China
IMAX China is a subsidiary of IMAX Corporation, and is incorporated under the laws of Cayman Islands. IMAX China was established by IMAX Corporation specifically to oversee the expansion of IMAX's business throughout Greater China. IMAX China trades on the Hong Kong Stock Exchange under the stock code "HK.1970."
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX nXos® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook ( www.facebook.com/imax), Twitter ( www.twitter.com/imax) and YouTube ( www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
For additional information please contact:
IMAX Corporation – New York
Sloane & Company – New York
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SOURCE IMAX Corporation