Lowe’s Holoroom Helps Customers Visualize the Room of Their Dreams with Virtual Reality

From iPad to Oculus, and YouTube360 to Google Cardboard, technology from Marxent’s VisualCommerce™ is changing the home improvement experience

Visit CES Booth 26229 in the South Hall AR/VR pavilion

MOORESVILLE, N.C. — (BUSINESS WIRE) — January 6, 2016 — Lowe’s Innovation Labs, the disruptive innovation hub of Lowe’s Companies, Inc., and Marxent, the leader in virtual reality (VR) and augmented reality (AR) for retailers and manufacturers, are bringing Lowe’s Holoroom to the 2016 Consumer Electronics Show (CES). Holoroom is an in-store and at-home virtual reality design tool that is transforming home improvement for customers.

Envisioned by the Lowe’s Innovation Labs team through a science fiction prototyping process, and powered through Marxent’s virtual products platform VisualCommerce™, the Holoroom was the first proof of concept from the Labs. Attendees at CES will see how the experience has evolved to the next-generation of Lowe’s Holoroom leveraging Oculus Rift optic technology in-store and Google Cardboard viewers that give customers a shareable, take-home VR experience. The latest platform of Lowe’s Holoroom is now in select stores in the greater Columbus, Ohio and Denver, Colo. markets and will be installed in 12 additional stores across the U.S. in 2016.

“Lowe’s is re-imagining retail with new solutions and experiences that simplify home improvement for our customers,” said Kyle Nel, executive director of Lowe's Innovation Labs. “Together with Marxent, the Holoroom is helping to bring our customers’ visions for kitchen and bathroom renovations to life before they even start their projects.”

Customers can design kitchens or bathrooms with an iPad by selecting from thousands of 3D representations of Lowe’s products and then visualize their room in 360-degree virtual reality with an Oculus Rift. Products like countertops, hardware and paint colors can be easily switched out to customize the room and help customers achieve their desired design. They can then export their projects to YouTube 360 for viewing anytime, anywhere with Google Cardboard.

“Lowe’s is on the cutting-edge of retail, bringing our VisualCommerce™ platform to market to create meaningful virtual experiences for customers that leverage thousands of SKUs quickly and painlessly,” said Beck Besecker, CEO and co-founder of Marxent. “The Lowe’s Holoroom is a great example of how virtual reality technology enhances the customer experience.”

Visit booth 26229 in the AR/VR pavilion at CES 2016 to experience a demo of the Lowe’s Holoroom, or explore the Lowe’s Holoroom experience on the Lowe’s Home Improvement YouTube Channel.

Click here to access and download the press kit, photos and video footage.

About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customers a week in the United States, Canada and Mexico through its stores and online at Lowes.com, Lowes.ca and Lowes.com.mx. With fiscal year 2014 sales of $56.2 billion, Lowe’s has more than 1,845 home improvement and hardware stores and 265,000 employees. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com. For more information on Lowe’s Innovation Labs, visit LowesInnovationLabs.com.

About Marxent
Marxent is the leader in Virtual and Augmented Reality product visualization for retailers and manufacturers. VisualCommerce™, the virtual products platform, is the only platform designed to manage and publish infinite 3D products, collections and configurations for the creation of immersive VR and AR consumer experiences. VisualCommerce™ works across AR and VR devices including iOS, Android, Oculus Rift, Gear VR, and Google Cardboard. Companies tapping into the power of VisualCommerce™ include Lowe’s Home Improvement, Hammacher Schlemmer, Simmons Mattress Company, Novartis and CPG Building Products (AZEK, TimberTech). For more information, please visit www.marxent.com. Engage with Marxent on our “ AR blog,” and on LinkedIn, YouTube, Facebook and Twitter.


Lowe’s Companies, Inc.
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