As Protection 1’s Iconic Dancing Santa Claus Video Reaches 2.4 Million Views, Brand Releases New Animated Feature, Santa Automation Animation!

CHICAGO — (BUSINESS WIRE) — December 23, 2015 — Protection 1, the largest full-service business and home security company in the U.S., today marked milestone levels of consumer engagement with its Dancing Santa Claus video reaching more than 2.4 million views. In celebration of this milestone, the brand has released a new animated feature, Santa Automation Animation that features a family using many of the home automation features a Protection 1 system can offer to make their holiday preparations and events even more special.

This Smart News Release features multimedia. View the full release here:

The video was released just in time for the holidays as a companion to the popular Dancing Santa Claus.

“Our original animated feature, Dancing Santa Claus, has been such a great way for our brand to engage with consumers,” said Stacie Dauffenbach, Manager of Creative Services and Design for Protection 1. “We are passionate about what we do at Protection 1 and wanted to create another opportunity to reach out to everyone and showcase all the fun, unexpected features that can enhance the holidays all while protecting your home and family.”

Protection 1 is known for innovation, developing technologies in house as well as working with partners to develop new features and make them available to its nearly 2 million residential customers as well as its commercial customers. The brand’s focus on serving its customers well includes a focus on providing the tools and technologies they need when they need them. The latest animated feature represents another example of innovation at Protection 1.

To view the new Santa Automation Animation video, visit our YouTube channel or click here. Dancing Santa Claus can be viewed here.

About Protection 1

Protection 1, the premier full-service business and home security company in the U.S., provides installation, maintenance, and monitoring of single-family home security systems, business security systems and multi-family security systems.

Protection 1 serves over 2 million customers and employs over 4,000 people in more than 90 office locations and five UL Certified monitoring centers across the country. The company has a 97.3% customer satisfaction rating and an A+ Better Business Bureau rating.

Protection 1 also offers network management services through its Network Operations Center and is the only company in the security industry to hold Cisco Cloud and Managed Services Express Partner Certification.

The company has been recognized by leading industry publications and agencies for its commitment to its customers, the industry and the communities it serves. For other Protection 1 news, visit


Coltrin & Associates, for Protection 1
Jennifer Webb, 212-221-1616
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