Games Industry Veterans Launch Snowprint Studios to Redefine the Boundaries of Mid-Core Games

The Stockholm-based studio brings together industry heavyweights from King, Rovio, DICE, Unity, Zynga and others; Reveals first game title details

STOCKHOLM, Dec. 16, 2015 — (PRNewswire) —  With a team of industry veterans who've worked on some of the most successful mobile games ever released, Snowprint Studios has today revealed its formation and announced details around its first game title. Snowprint Studios is a mobile free-to-play games company focused on the development of accessible mid-core games for a wider audience of players. The company has also completed an initial seed round of funding of an undisclosed amount led by Jari Ovaskainen, past CEO of IObox and early investor in Supercell.

"We saw a significant opportunity for innovation in gameplay and presentation that could make mid-core games more accessible," said Alexander Ekvall, Snowprint Studios CEO, co-founder and ex-director of product at King. "Traditional gamers are now finding themselves with a powerful gaming platform in their pockets, while casual and mid-core players are beginning to move beyond mobile's simpler offerings. Snowprint Studios' games will sit at a crossroads between these gamers, inviting every kind of player to explore gameplay with new, challenging and accessible mid-core components."

Joining Ekvall at Snowprint Studios are more than a dozen designers, artists and industry professionals with experiences from a wide range of top tier companies, working on some of the world's most prominent games. Former leads from DICE, Rovio, King, Zynga and more make up the companies current core team.

Additionally, Snowprint's initial advisors include Wooga's head of studio Wilhelm Österberg, i/o ventures' managing partner Paul Bragiel, and Next Games' CEO Teemu Huuhtanen.

The studio's first game will be a new kind of role-playing game (RPG) set in the epic realm of Norse mythology. Players will build their own teams as they defend Middle Earth from the icy warriors of Niflheim, competing in tactical, puzzle-based battles and collecting heroes that can evolve their godlike powers along the way.

"Mid-core genres like RPGs are ripe for opportunity when done right, and Snowprint has the team to take it to the next level," added Ekvall. "We're developing a richer connection between uninterrupted gameplay and long-term commitment, finding a balance that will create a new, deeper layer of games for the masses, while enticing traditional gamers to play more on their phones."

Snowprint Studios will be revealing further details about the company and its games in the coming months.

About Snowprint Studios:
Stockholm Sweden-based Snowprint Studios was founded in 2015 by industry veterans with an aim at creating rich gaming experiences for the everyday gamer through a new take on the mid-core games category. Its team members have worked on a wide range of critically acclaimed and commercially successful free-to-play mobile games in the past, and are using their collective knowledge to deliver well-crafted mechanics, aesthetics, characters and more to make mid-core games more accessible.

For more information on Snowprint Studios go to and follow them on Facebook and Twitter.


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