MILWAUKEE, Wis., Nov. 5, 2015 /PRNewswire-iReach/ -- Calypso, the originator of the flavored lemonade category, has announced the release of its first virtual reality video. The brand teamed up with dancers Jenny Kita (Rihanna, Britney Spears, Madonna, Chris Brown) and Lucas Raynaud (Justin Timberlake, Mariah Carey, T-Pain) for the short video, which was produced by virtual reality production company RareVR. The video was made for viewing on virtual reality headsets, and can also be viewed on YouTube, Facebook and on Facebook's Android mobile app.
Calypso joins the likes of Star Wars, GoPro, LeBron James, The Discovery Channel, and Saturday Night Live, who have all released 360 videos on Facebook's News Feed platform. VR is rapidly gaining momentum among companies, including The New York Times and Google, who recently announced a joint VR project in which the Times will distribute more than a million Google Cardboard VR viewers along with the release of a new virtual reality film.
"VR video is something we've been getting increasingly excited about over the past year," said Calypso's VP of Marketing & Strategic Development, Andy Sands. "Many of our consumers are already immersed in the virtual reality world, especially with gaming. This video is our first step toward this new type of engagement and reflects the fun and playful element of the Calypso brand."
In the Calypso video, which is set underneath the iconic Hollywood sign, Kita and Raynaud sip on a Calypso Lemonade, causing them both to break into jubilant dance moves. Kita is a dance industry veteran, most famously known as "Angel," one of Gwen Stefani's Harajuku Girls. In addition to her work with a vast number of recording artists, Kita has appeared in commercials for brands such as Pepsi, Old Navy and Honda. Raynaud's resume is similarly impressive providing live performance and video work for many of today's top recording artists as well as film and TV work, including You Got Served, Jackass Number Two, MTV and People's Choice Awards, Jimmy Kimmel Live and Fashion Rocks among others.
Media Contact: Andy Sands, Calypso Lemonades, 917-208-3609, Email Contact
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SOURCE Calypso Lemonades