Robbie Maddison Joins Sony's Team Action Cam

SAN DIEGO, July 30, 2015 — (PRNewswire) — Sony, a worldwide leader in digital imaging, proudly welcomes FMX Pro Robbie Maddison to Team Action Cam. Maddison is one of the most decorated FMX riders in the world, consistently proving his talent with numerous X Games medals and X Fighters trophies on the mantle.  Throughout his career, Maddison's films and short form content have been regarded among the best ever created. Armed with a Sony Action Cam, Maddison is set to show off his world from new angles.


"I'm really excited to be a part of the Sony family and showing you my world from my point of view," said Maddison.  "There are a lot of POV cameras out there but nothing compares to Sony Action Cam. Hands down the best camera I've ever used."

Maddison joins Team Action Cam's deep roster of action sports legends and today's top innovators including Tony Hawk, Ricky Carmichael, Danny Davis, Torah Bright, Nick Goepper, Angel Collinson, Sage Cattabriga-Alosa, Nigel Sylvester and others.

"We are honored to have Robbie Maddison join our family and to partner with him to share his unique perspective with the world – whether it be his daredevil stunts, world travels or simply time at home with the family," said Jeff Hiatt, director of the Action Cam business at Sony Electronics.  "This partnership helps us to continue growing the Sony Action Cam brand and showcase our best-in-class POV features to his fans.  Stay tuned for some exciting content to come from Robbie and Sony Action Cam."

Team Action Cam spans a variety of sports including FMX, MX/SX, snowboarding, skiing, skate, surf, BMX and mountain bike.  More Action Cam news, photos and videos can be found on Twitter ( @ActionCam), Instagram ( @ActionCam) and by following #ActionCam.

About Sony:

Headquartered in San Diego, Sony Electronics is a leading provider of electronic products for both the consumer and professional markets.  Within Digital Imaging, their lineup includes a variety of award-winning cameras from the Alpha Interchangeable Lens Camera line, the Cyber-shot® compact camera line plus the Action Cam and Handycam® video camera lines.

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Matt Parnell, Sony Electronics Inc., (858) 942-7975
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