"I'm really excited to be a part of the Sony family and showing you my world from my point of view," said Maddison. "There are a lot of POV cameras out there but nothing compares to Sony Action Cam. Hands down the best camera I've ever used."
Maddison joins Team Action Cam's deep roster of action sports legends and today's top innovators including Tony Hawk, Ricky Carmichael, Danny Davis, Torah Bright, Nick Goepper, Angel Collinson, Sage Cattabriga-Alosa, Nigel Sylvester and others.
"We are honored to have Robbie Maddison join our family and to partner with him to share his unique perspective with the world – whether it be his daredevil stunts, world travels or simply time at home with the family," said Jeff Hiatt, director of the Action Cam business at Sony Electronics. "This partnership helps us to continue growing the Sony Action Cam brand and showcase our best-in-class POV features to his fans. Stay tuned for some exciting content to come from Robbie and Sony Action Cam."
Team Action Cam spans a variety of sports including FMX, MX/SX, snowboarding, skiing, skate, surf, BMX and mountain bike. More Action Cam news, photos and videos can be found on Twitter ( @ActionCam), Instagram ( @ActionCam) and by following #ActionCam.
Headquartered in San Diego, Sony Electronics is a leading provider of electronic products for both the consumer and professional markets. Within Digital Imaging, their lineup includes a variety of award-winning cameras from the Alpha Interchangeable Lens Camera line, the Cyber-shot® compact camera line plus the Action Cam and Handycam® video camera lines.
To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/robbie-maddison-joins-sonys-team-action-cam-300121383.html
Matt Parnell, Sony Electronics Inc., (858) 942-7975