"Our team was really excited to talk to people about what we're doing and how we create custom solutions that solve our clients' exhibit marketing challenges. Their enthusiasm showed—and that really moved the judges," says Nicole Genarella, senior v.p. of marketing, 3D Exhibits.
3D Exhibits' 2015 EXHIBITORLIVE presence was part of its larger U3D campaign. The program utilized a micro-site to pre-schedule meetings pre-show and an onsite registration app to qualify and register visitors onsite. Information collected in the registration process included the visitors' name, favorite color, favorite type of music, and the types of trade show and marketing services they were interested in learning more about.
When visitors arrived onsite they were checked in at a 10' x 20' exhibit, given a red 3D Exhibits RFID/NFC wristbands loaded with their data, and led to a private lounge in a larger (20' x 30') booth across the aisle. At the lounge entrance, the visitor tapped their wristband against a sensor to receive a custom welcome that included their name on a screen, a flash of light in their favorite color, and a few bars of their favorite type of music.
Next, visitors were seated in one of three presentation areas where their 3D Exhibits RFID/NFC wristbands were used to launch content pertaining to the areas the visitor had expressed interest in when they registered—presented by 3D Exhibits team members who are expert in those areas. The system included an over-ride for instances when the conversation expanded beyond the original areas of interest. A video of the experience is posted at https://www.youtube.com/watch?v=jfZeSARFfcU.
3D Exhibits' strategy of creating custom experiences for each prospect and only sitting down with qualified prospects—reflects a growing trend in trade show exhibiting. "We get very few opportunities to meet prospects face-to-face. So when we do get that opportunity, we maximize the value of the meeting by focusing the discussion on the areas they are interested in," says Genarella.
EXHIBITORLIVE 2015 was held March 2-4 at the Mandalay Bay Convention Center in Las Vegas.
Privately held 3D Exhibits is fiercely committed to our clients' success. We design, fabricate and manage exhibits and events—plus deliver supporting data capture, interactive tools, marketing integration and analytics. Our focus on client service, attention to detail and total program management has propelled our eighteen-year old firm to an annual sales volume over $70 million. For more information visit http://www.3DExhibits.com or email Email Contact.
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SOURCE 3D Exhibits
Nicole Genarella, 3D Exhibits at 630-644-5141 or Email Contact