Fuhu and Uber Partner to Drive New uberFAMILY Experience

EL SEGUNDO, CA -- (Marketwired) -- Mar 03, 2015 -- Two technology companies are collaborating to make on-demand travel a more family-friendly experience. Fuhu, Inc., the creator of the award-winning nabi® tablet -- the first Android tablet built for kids -- and foremost innovator in technology for kids and their families, announced today a partnership with leading technology platform Uber for its uberFAMILY service. Through the uberFAMILY and Fuhu partnership, D.C. area families using Uber's uberFAMILY option may be picked up in cars equipped with Fuhu's nabi tablets featuring access to its nabi Pass mixed-media subscription service featuring Wings Unlimited education solution.

The addition of the nabi tablets to uberFAMILY further simplifies family travel as it is designed to keep kids engaged and amused with kid-safe and parent-approved education and entertainment content -- while giving parents a chance to have a moment to themselves without the worries of city driving.

Jim Mitchell, CEO of Fuhu, said, "In collaborating with Uber on uberFAMILY, we are hoping to help them further build the ultimate on-demand family travel solution by transforming the much-needed service into something more -- an experience. Similar to Uber, we have always been a solutions-based company and by equipping their family-friendly cars with our technology, we are providing kid appropriate content and services that helps make car travel with kids a simpler, more appealing experience."

Parents with children who request a ride through uberFAMILY will be able to secure their children in IMMI Go car seats and can provide them with nabi tablets equipped with nabi Pass and Wings Unlimited. Additionally, anyone new to Uber can sign up with the promo code 'NabiFun' to receive $20 off their first Uber ride (new users only, not valid on uberTAXI). More details on the uberFAMILY and nabi partnership can be found at Uber DC's blog: t.uber.com/fuhu.

"We're always looking for ways to improve the Uber experience for our riders, and with nabi tablets featuring nabi Pass, uberFAMILY is not only going to be more enjoyable for children, but will continue to provide a seamless ride for parents, too," said Zuhairah Washington, General Manager for Uber D.C. "As two companies with innovative technology, this partnership is the perfect fit."

nabi Pass was announced in December 2014 on nabi tablets. It marks a first of-its-kind mixed media content subscription service created and curated specifically for kids ranging from 3-14, featuring a complete learning solution through the Wings Unlimited educational platform and a deep offering of a vast array of good-for-the-brain content across TV shows, movies, apps, games, e-books and music from a growing list of top partners including National Geographic Kids, DreamWorks Animation, Cupcake Digital, Garfield and Walt Disney Records -- the exclusive music provider for nabi Pass.

Fuhu's partnership with Uber comes on the heels of what has been an exciting 12 months for the company. Most recently, Fuhu was named to Fast Company's highly coveted 2015 Most Innovative Companies list, placing #24 overall and #4 in the consumer electronics category. Additionally, in early 2014, Inc Magazine named Fuhu the #1 Fastest Growing Company in America for a second consecutive year, and Forbes named Fuhu the #1 Most Promising Company in America. Fuhu was also honored as the #1 Fastest Growing Company in North America in the Computer/Peripheral category on the Deloitte 2014 Technology 500™ list. Fuhu also closed out 2014 to tremendous success, with the debut of a number of highly anticipated products including the category-defining nabi Big Tab HD ™ 20" and 24", the nabi DreamTab™ HD8, and the recently launched nabi Pass, a first-of-its-kind subscription service for kids featuring unlimited learning with Wings Unlimited, apps, games, videos, books and music, refreshed and curated specifically for kids ages 3 to 14.

About Fuhu, Inc.
Fuhu, Inc., the creator of the nabi® tablet, is the leading designer, seller and innovator of thoughtful consumer products and services for children. Fuhu is committed to creating children's solutions that are: (1) socially responsible, (2) made right, (3) make a difference in people's lives, (4) For Parents. By Parents.® and (5) dedicated to the intellectual development of children. Earlier this year, Inc. Magazine named Fuhu the #1 Fastest Growing in America for a second consecutive year, and Forbes named Fuhu the #1 Most Promising Company in America. Fuhu was also honored as the #1 Fastest Growing Company in North America in the Computer/Peripherals category on the Deloitte 2014 Technology 500™ list. Also, Fuhu was named a Kidscreen 2014 "Top 50" for being one of the top 10 digital media companies worldwide. Fuhu is headquartered in El Segundo, Calif., with offices in Denver, San Jose, China, Hong Kong, Taipei and Japan. For more information, visit www.fuhu.com and www.nabi.com.

About Uber
Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through their apps, Uber makes cities more accessible, opening up more possibilities for riders and more business for drivers. From its founding in 2009 to its launches in over 290 cities today, Uber's rapidly expanding global presence continues to bring people and their cities closer.

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