Ryan Lewis, the duo's music producer and film director, said he and Macklemore chose Vicoustic to provide an acoustic solution when they moved from a 100-square-foot studio to a new state-of-the-art facility, which includes a top-of-the-line control room, vocal and instrument booths, and a large tracking room.
"The people of Vicoustic were very instrumental in helping us to create this space," said Lewis, who notes that the top challenge for musicians working in a studio is fatigue from repeatedly listening to tracks to make sure they're perfect. "One of the huge advantages to having Vicoustic set up our control room is that when it's silent and treated, you're able to listen at lower volumes," Lewis explained. "Vicoustic really transformed it pretty significantly. It's brand new for me to be in an environment that is neutral. That's what helps make a studio a studio."
Lewis was most impressed with the rapid transformation of the duo's large tracking room for which Vicoustic North America recommended a calculated mix of reflective and diffusive panels to increase the room's reverberation time to achieve the desired "live" sound.
"Vicoustic offers an extensive product catalog that includes many innovative solutions that are perfectly suited for music production and broadcast environments," said Burt Goodman, chief executive of Vicoustic North America, based in Seattle. "Macklemore & Ryan Lewis are a pleasure to work with because they understand that there is no substitute for the flexibility of a controlled studio space."
Lewis, who likes to know what to expect, worked with Vicoustic North America's in-house interior designer, Loren McLean, to choose a custom setup from numerous design options and then preview a 3D rendering prior to installation. "There's a lot of variables when you're doing a design, one of which is what do panels look like because they basically become your wallpaper," said Lewis. "Vicoustic has a lot of options. Before you start to place these things you have a pretty strong idea of what you're in for."
Lewis said his favorite panel is Vicoustic's skyline diffuser known as Multifuser Wood 36, constructed with 36 large painted solid wood squares, which he said are so attractive he could see people hanging them on their walls for decoration, even if they had no idea they were for acoustics. When commenting on Vicoustic's Cinema Round Premium absorption panel, Lewis noted that the highly absorptive "felt-like panels are affordable and clean." In addition to its products, Lewis also praised Vicoustic's employees, saying the work they did helped him create a space that is "going to change the way that he makes the next record. You'll hear the results!"
Hear Lewis talk about the advantages of the Vicoustic treatment here: http://www.youtube.com/watch?v=fuwagFHNEN0&feature=youtu.be
About Vicoustic: Vicoustic is establishing itself as one of the most dynamic global companies in the acoustic solutions industry. The research-based European manufacturer offers a range of innovative products and services, representing the outcome of years of development, testing, and optimization by some of Europe's leading acoustic engineers. Based in Lisbon, Portugal, Vicoustic has a worldwide staff of more than 75 people with distribution reaching 50 countries. From broadcast studios to post-production facilities, classrooms to boardrooms, and from rehearsal rooms to large-scale performance venues, Vicoustic's methodology is simple: improve the acoustics of any environment by combining outstanding performance with originality in design. For more information go to http://www.vicoustic.com or contact Antonio Taipa at +351 212 964 1000.
About Vicoustic North America: Established in 2012, Vicoustic North America is responsible for the distribution and marketing of Vicoustic products in the United States, Canada, Mexico and Puerto Rico. Operating from the world's first "flagship" Vicoustic brand showroom, located in Seattle, Wash., Vicoustic North America has grown into an international organization that includes a network of factory authorized representatives, distributors, dealers and specialized resellers across multiple residential and commercial industry segments including hospitality, worship, broadcast, Hi-Fi and home cinema, music production, and educational and corporate environments. For more information go to http://www.vicousticusa.com or contact Burt Goodman at 206-767-2020.
About Macklemore & Ryan Lewis: Since its number two Billboard Top 200 debut, Macklemore & Ryan Lewis' debut album, "The Heist," has reached platinum sales. Along with two number one hits (Billboard Hot 100) under their belts, the premier hip hop duo has appeared on the cover of Rolling Stone, and performed at the GRAMMY® Awards, MTV's VMA's and Saturday Night Live. The pair was nominated for seven Grammy awards at the 56th Annual Grammy Awards, winning four awards, including Best New Artist, Best Rap Album (The Heist), Best Rap Song and Best Rap Performance (Thrift Shop). In addition, the duo has also won Favorite Hip Hop Artist at The People's Choice Awards, three VMA Awards (Best Hip-Hop Video, Best Cinematography, and Best Video with a Social Message), two American Music Association Awards (Favorite Rap/Hip-Hop Artist, Favorite Rap Album), the YouTube Breakthrough of The Year Award, The BET Award for Best Group and many more. Find them online at http://macklemore.com/
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SOURCE Vicoustic North America
|Vicoustic North America