LEBLOX reconnects users with the classic 8-bit look, but gives it a modern twist by building a platform to create in a 3D pixelated world: what was once considered a technological limitation is now an artistic signature. Users are limited only by their own imaginations – LEBLOX gives users the power to design all kinds of 3D pixelated objects, create their own retro 8-bit avatars through a fun and user-friendly interface, photobomb their creations, share those avatars via social networks, and even purchase a 3D-printed version to be mailed to themselves.
In the Pixels integration, users will be able to choose from a selection of special Pixels themed graphics, created especially for the integration, modify and customize those graphics, then photobomb and share them on social media.
Commenting on the announcement, Elias Plishner, Executive Vice President, Worldwide Digital Marketing for Sony Pictures, said, "We love the LEBLOX integration and the idea of bringing retro 8-bit design into a 3D environment. It's a perfect match for the core theme of Pixels, in which classic video games invade the real world."
In Pixels, when intergalactic aliens misinterpret video-feeds of classic arcade games as a declaration of war against them, they attack the Earth, using the games as models for their various assaults. President Will Cooper (Kevin James) has to call on his childhood best friend, '80s video game champion Sam Brenner (Adam Sandler), now a home theater installer, to lead a team of old-school arcaders (Peter Dinklage and Josh Gad) to defeat the aliens and save the planet. Joining them is Lt. Col. Violet Van Patten (Michelle Monaghan), a specialist supplying the arcaders with unique weapons to fight the aliens. The film is directed by Chris Columbus. The screenplay is by Tim Herlihy and Timothy Dowling, with a screen story by Tim Herlihy, based on the short film by Patrick Jean. The producers are Adam Sandler, Chris Columbus, Mark Radcliffe, and Allen Covert.
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SOURCE Sony Pictures Entertainment
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Jean Guerin, SVP, Media Relations, Sony Pictures Entertainment, 310.244.2923