Slacker Unveils Redesign, Rolls Out the Future of Radio: Personalized Radio & a Platform for Creators

SAN DIEGO — (BUSINESS WIRE) — December 10, 2014 — Slacker Radio is redefining radio to match how we live now, in a post-social media era. Starting today, Slacker Radio is showcasing a complete redesign that pushes compelling artists, personalities and musicians to the forefront, and beginning to open its platform to creators, transforming the streaming music experience into a primary form of personal expression.

This month well-known online personalities and programs such as Tyler Oakley and Nerdist join Slacker Radio’s nearly 400 dedicated stations. Over time Slacker will expand the platform to new creative and compelling voices to curate and host more stations. To prepare for this next wave of curation and creation, Slacker Radio is rolling out a redesign for its website and mobile apps with a more modern look that focuses on helping people find or create the stations they want instantly. The new user interface is clean and highly customizable so that every station can be further fine-tuned by artist, song and genre, enabling listeners to make each station their own. Slacker’s new website and iPhone app are live today, Android launches for the holidays and other devices will soon follow.

“From the start, Slacker has been about the power of great radio, blending the best of human-curated programming with trusted voices and the ability to personalize your experience,” said Duncan Orrell-Jones, CEO, Slacker Radio. “Radio has always been important to audiences, but its personality got lost to corporate consolidation and an inability to keep up with the technology that listeners demand. Slacker is radio for the post social media & time-shifting entertainment era. Our next natural evolution is to broaden and dial up the authentic human touch by inviting more and more relevant, creative and celebrated voices to Slacker. We are bringing the next wave of talent to audiences through a truly interactive streaming platform.”

Kicking off the celebration of the creator platform in December, several culturally significant voices will be launching programs on Slacker Radio, bringing their unique sensibilities to the service with music and talk programming. YouTube sensations Tyler Oakley, Comic Book Girl 19 and the Rooster Teeth staff will be taking part in Slacker Radio’s “I Am The DJ” program and fresh content from Nerdist will be available on a dedicated channel.

  • Social media & web video superstar and youth role model Tyler Oakley is a huge music fan and often uses his channels to champion emerging artists. On his station, he will be playing pop gems from the likes of Lady Gaga, Tove Lo, Betty Who, Ariana Grande and many more. Tyler will also be talking about his favorite music, giving the scoop on how he got involved with YouTube, what it takes to become a video star, who he thinks is the next social media phenomenon and his first celebrity crush. Tyler Oakley’s Slacker station is live here: Tyler Oakley I AM THE DJ:  http://bit.ly/1wwqaxm
  • Rooster Teeth is a multimedia powerhouse that turns out insanely inventive action shorts and animation that delves deeply into the realms of video games and science fiction, fueling one of the largest and most influential YouTube channels on Earth. Austin-based Rooster Teeth joins “I Am the DJ” with a wide selection of music, as chosen by the Rooster Teeth team, as well as behind-the-scenes secrets, their opinions on the greatest video games ever made, and their spin on the age-old question: "Which is better: Star Wars or Star Trek?" Rooster Teeth begin broadcasting on Dec. 15.
  • Comic Book Girl 19, emerging video star, will bring her take on pop culture, comic books, fantasy, horror and a growing catalog of must-see movie reviews. Comic Book Girl 19 features an interesting music mix for her “I Am the DJ” station, including the likes of Arcade Fire, Yeasayer, Lorde and Calvin Harris. She also delves into her favorite books and films, and offers her expert opinion on what it takes to make an impression in the ever-expanding YouTube universe. Get the latest from Comic Book Girl 19 here: Comic Book Girl 19:  http://bit.ly/1zqS4Kb
  • Nerdist, a best-in-class content creator and distributor, has built a truly one-of-a-kind, curated and continuous listening experience by delivering clips and highlights from the entire universe of the Nerdist podcast content, enriching the podcast listening experience for ardent fans and newcomers alike. The Best Of Nerdist on Slacker features highlights from some of the best podcasts in the Nerdist universe such as You Made It Weird, Mike And Tom Eat Snacks and Comic Book Club, along with exclusive interviews from the original Nerdist podcast. Tune in to the Nerdist station here: Best of Nerdist:  http://bit.ly/134AVtY

With these new additions, Slacker continues to champion authentic new voices that are not inhibited by the old rules of radio and media. In addition to its continuous stations and new media voices, Slacker stays committed to context, curation and storytelling as demonstrated in personality-driven countdowns like 66 Songs That Changed Everything, Classic Hip-Hop A-Z, The Worst Ideas in Music History, and the Greatest Gen X Songs. Slacker blends smart irreverent commentary with a modern personalization platform.

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