VIBES WEBINAR: Passbook + Apple Pay: 5 Things Marketers Need to Know About Apple's New Mobile Wallet

CHICAGO — (BUSINESS WIRE) — September 12, 2014 — Vibes, a  mobile marketing leader, will hold a webinar to present the five things marketers need to know about Passbook and Apple Pay. The webinar will include guest speakers John Haro, CTO of Vibes, and Julie Novack, executive vice president of mobile solutions for Vibes. Registration is free at

Right now, marketers can hear John Haro's reaction to Apple's news and what it means to marketers in this YouTube video:

When: Tuesday, Sept. 23, 1 p.m. CDT / 2 p.m. EDT

As we learned during Apple’s announcement on September 9, Apple is putting Passbook at the center of its Apple Pay system. This will make Passbook one of the most frequently used apps on every iPhone and dramatically increase the need for marketers to make sure their branded content (offers, coupons, loyalty cards, etc.) is sitting right there alongside the credit credits in Passbook.

This significant change posed several questions for marketers everywhere. What is the marketing opportunity with Apple Pay and Passbook? What does the convergence of payment and nonpayment features mean for my brand? With the top-tier brands Apple has on board with Apple Pay, Apple Pay is sure to have a significant impact on how we make payments in the future.

In the past year alone, there has been a 1,400 percent increase Passbook Pass installs from across Vibes’ retail clients running Passbook campaigns.

In this webinar, John Haro and Julie Novack of Vibes will discuss what marketers can take away from how Passbook and Apple Pay will impact the mobile landscape. Participants will learn the following from this webinar:

  • Five key takeaways for marketers on the new Passbook and Apple Pay
  • Best practices in how to run a successful Passbook campaign


About Vibes
Founded in 1998, Vibes is a mobile marketing leader that helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes' Catapult Mobile Relationship Management (MRM) platform enables marketers to drive revenue growth and loyalty through text message messaging, push notifications, mobile wallet marketing leveraging Apple's Passbook and Google Wallet, post-click engagement, and advanced segmentation, targeting and personalization. Vibes has delivered more than 4 billion mobile experiences on behalf of customers that include Sears, Home Depot, Verizon, Allstate, The Gap, Tribune, Fox and Gannett. The  Common Short Code Administration (CSCA) recognizes Vibes as one of only six Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit or connect on or



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