UOL BoaCompra, the leader in digital goods payments in emerging markets, and Shanda Games International Europe, a Germany-based publisher of online and mobile games, today announced a partnership to monetize and market the popular free-to-play action MMORPG Dragon Nest Europe in Brazil.
UOL BoaCompra will help support Dragon Nest Europe's growth in Brazil by giving gamers access to the most popular local payment methods for in-game purchases. The Brazilian payments company will also market the popular action RPG through Brazil's largest online content portal, UOL. The partnership also extends to Portugal, where UOL BoaCompra will heavily promote the game through Portugal's largest online content site and media partner, Sapo.
"Working with BoaCompra is our next step to offer Dragon Nest Europe to the South American market," said Andreas Guenter, Vice President Publishing, Shanda Games International Europe. "By offering local payment methods and increased visibility through BoaCompra's channels in Brazil, we're really looking forward to providing our Brazilian gamers the best experience possible and the same access as our players in our Western markets."
"With more than 200 million registered players, Dragon Nest is one of the world's most free-to-play action MMORPGs; we've seen a great demand for this genre in Brazil," said Julian Migura, Commercial Director, UOL BoaCompra. "The graphics, story line, and dynamic gameplay are a fantastic fit for the market, and we're excited to be able to offer such an acclaimed title to our user base."
Dragon Nest Europe is a free to play fantasy action MMORPG, taking place in a detailed, anime-inspired world. The non-targeting combat system provides fast and engaging fights against threatening monsters. Dragon Nest Europe tells a tale of brave heroes facing menacing dragons to restore the land of Althea to its once peaceful state.
About Shanda Games International Europe GmbH
Shanda Games International Europe is a Germany-based publisher of online and mobile games. Founded in 2013, the company is specialised in distributing and operating free-to-play online and mobile games all over Europe. Shanda Games International Europe is part of the Shanda Games Group that also comprises Actoz and Eyedentity Games in Korea and Cherry Credits in Singapore. The parent company Shanda Games Limited is one of the leading Chinese developers and publishers of online and mobile games, offering users over 70 game products. Since September 2013, Shanda Games International Europe has been operating Dragon Nest, one of the most popular massively multiplayer online role-playing games on the global market, in Europe. More information about Shanda Games International Europe can be found on the official website http://www.sdgieurope.com.
About Dragon Nest Europe
Dragon Nest Europe is a free to play fantasy action MMORPG, taking place in a detailed, anime-inspired world. The non-targeting combat system provides fast and engaging fights against threatening monsters. Dragon Nest Europe tells a tale of brave heroes facing menacing dragons to restore the land of Althea to its once peaceful state. More than 800,000 players have already registered for Dragon Nest Europe. The free client as well as further information about Dragon Nest Europe can be found on the official website http://www.dragonnest.eu and on the Facebook page http://www.facebook.com/DragonNestEu.
About UOL BoaCompra
Founded in 2004, UOL BoaCompra specializes in monetizing online games while offering and servicing more than 3,000 games across multiple platforms in Latin America, Portugal, Spain and Turkey. As part of Brazil's largest internet company and content portal, UOL BoaCompra's game portals aggregate more than 1.2 billion page views per month. More than 150 companies including Valve, Electronic Arts, Ubisoft, Bigpoint, SmileGate and Aeria Games partner with UOL BoaCompra to bring their games to emerging markets including Brazil and most recently, Turkey. For more information, please visit http://www.boacompra.com and keep up-to-date on the latest news at http://www.boacompra.eu/blog/.
SOURCE UOL BoaCompra