Former Machinima Director and AAA Game Producer Builds on Initial Success of Zombie Killer Squad to Develop Influencer-Driven IPLOS ANGELES, Aug. 19, 2014 — (PRNewswire) — 3BlackDot (3BD) today announced the appointment of seasoned video games industry executive and former Machinima Director, Marwan Abderrazzaq, to oversee game development for the company. Building on the success of the company's first influencer-driven property, Zombie Killer Squad, Abderrazzaq will be responsible for introducing new gaming IP into the marketplace.
"Marwan's depth of experience with major gaming franchises, multiple platforms and all facets of production in the gaming space is unmatched," said Angelo Pullen, co-founder, 3BD. "As part of the management team, he will be a driving force behind our core operating principle to deliver compelling influencer-driven content with the highest level of audience engagement."
Prior to his newly appointed position at 3BlackDot, Abderrazzaq served as Senior Director of Franchise at Machinima, demonstrating success in building and maintaining a variety of popular cross-platform entertainment franchises. He oversaw initiatives with studio partners including Warner Bros. and Microsoft to launch premium content on the Machinima Network including Halo 4: Forward Unto Dawn, Mortal Kombat: Legacy II and Street Fighter: Assassins Fist.
"I am eager to dive into the world of 3BD and apply my expertise around building multi-platform properties," said Marwan Abderrazzaq, VP of Game Development at 3BlackDot. "My top priority will be to introduce the highest quality games for a community that is ravenous for content and features a strong influencer component."
Abderrazzaq joins 3BlackDot with a 18-year track record in video game development and production, having served as a primary producer with major publishers and developers including Electronic Arts (Motor City Online), Collective Studios (Silent Hill: Homecoming), Activision (Call of Duty: Black Ops, Call of Duty: World at War, Transformers: Revenge of the Fallen) and Warner Bros. Interactive Entertainment (Fear 3).
Abderrazzaq is one of several recent hires at 3BlackDot, including the onboarding of Hank Stepleton, former Co-Executive Producer of the record breaking Duck Dynasty and Billy the Exterminator series (A&E) who was hired in June to lead PickAxe, the company's production arm, responsible for developing video content including live-action, non-scripted and animation.
3BlackDot is an influencer-driven collective, studio, production and marketing company focused on delivering audience engagement, entertainment properties and brand value. The company was formed by former Machinima division heads Angelo Pullen and Luke Stepleton and top-ranked YouTube gaming influencers Adam Montoya ( SeaNanners - 4.5 million subscribers) and Tom Cassell ( TheSyndicateProject - 7.6 million subscribers) and believes in the pursuit of a shared vision with the influencers who are helping to shape the new social media space. 3BlackDot also creates and builds campaigns for entertainment properties and brands such as Machete Kills for 20th Century Fox, Volkswagen #NowYouKnow, Office Depot and Disney Infinity.