European Market Launch of Fujitsu IP-9610 Digital Media Encoder at IBC 2011

Latest Fujitsu media solution delivers superior performance and operational benefits in 10 Bit 4:2:2, 1080P and 3-D content contribution and distribution

FOOTHILL RANCH, Calif. — (BUSINESS WIRE) — September 9, 2011Fujitsu Frontech North America Inc., a leading provider of IT-based business solutions, including advanced technology products, biometric security, and digital media solutions, today announced the European market launch of the Fujitsu IP-9610 at IBC 2011. A scalable and highly flexible next-generation encoder, digital media processor and networking platform, the IP-9610 is optimized to meet growing demand for 10 bit 4:2:2 encoding and advanced H.264/Advanced Video Coding (AVC) in support of all broadcasting formats, including 1080P and “stereoscopic” 3D television content. Fujitsu’s full line of industry-leading encoding/decoding technologies will be on display in the company’s booth, 1F.90 in Hall 1, at the IBC 2011, taking place September 9-13, 2011 at RAI - Amsterdam.

“Bringing the IP-9610 to the European market, Fujitsu media solutions continues with the trend for delivering industry-leading reliability, ease of use, low latency and high picture fidelity while reducing the costs associated with HD video transport and IP streaming applications,” said Kunio Konishi, director of product management, media solutions, Fujitsu Frontech North America Inc. “We are very pleased to be making available the IP-9610 for European customers. As the newest addition to our IP-9600 series, it delivers unprecedented value in terms of compression performance, efficiency and functionality, and empowering today’s newsgathering and broadcasting organizations to meet the most advanced MPEG-4 AVC technology requirements while achieving rapid return on investment.”

The Fujitsu IP-9610 features a flexible, modular architecture, 10 bit 4:2:2 compression and advanced region-of-interest (ROI) video processing. The IP-9610, like all encoders in the IP-9600 series, is also integrated with high-performance application-specific integrated circuit (ASIC) technology, enabling users to customize their video content acquisition, processing and distribution applications to meet any cost and performance requirements. The integration of an advanced ASIC core reaffirms Fujitsu’s commitment to offering superior technology with low latency and the highest-possible video and audio fidelity at price points that meet a wide range of budget requirements.

Live demonstrations of the Fujitsu IP-9610 can be viewed during IBC 2011 at the Fujitsu exhibit stand, at 1F.90 in Hall 1, and at the European Broadcasting Union, as part of their 1080p/50 Demo Program at exhibit stand, at 10 F.20 in Hall 10.

Launched in April, 2011 at the NAB tradeshow, the IP-9610 bolsters Fujitsu’s industry-leading family of encoding technologies that includes: the IP-9500 high-performance, high definition (HD) and standard definition (SD) H.264 (AVC) 4:2:2/4:2:0 contribution encoder; the cost-efficient IP-9400 HD/SD 4:2:0 encoder specifically designed for electronic news gathering (ENG) and satellite news gathering (SNG) operations; and the IP-920 HD/SD encoder/decoder for efficient digital content transmission in AVC 4:2:0 format with robust FEC/ARQ technology, suitable for less-than-perfect, restricted-bandwidth IP networks.

About Fujitsu Frontech North America Inc.

Fujitsu Frontech North America Inc. offers a wide variety of products including retail point of sales terminals, self checkout systems, kiosks, media solutions, palm vein biometric authentication solutions, Ethernet switches, RFID tags and currency handling products – with sales, service and engineering support throughout the United States. Fujitsu Frontech North America Inc. is headquartered with operations and product development at 25902 Towne Centre Drive, Foothill Ranch, CA. 92610. For more information about Fujitsu products and services, call us at 800-626-4686 or visit us at:

Copyright 2011 Fujitsu Frontech North America Inc. All rights reserved. Fujitsu and the Fujitsu logo are registered trademarks. All other trademarks are the property of their respective owners. Statements herein are based on normal operating conditions and are not intended to create any implied warranty of merchantability or fitness for a particular purpose. Fujitsu Frontech North America Inc. reserves the right to modify at any time without notice these statements, our services, products, and their warranty and performance specifications.

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