Rockstar Games' Red Dead Redemption, Microsoft Games Studio's Halo: Reach and Activision's Call of Duty®: Black Ops Lead in Nominations

LOS ANGELES, Nov. 19, 2010 — (PRNewswire) — Machinima.com -- the next generation video entertainment network for videogamers that draws over 37 million monthly unique visitors -- today announced the nominees and voting process for the second annual Inside Gaming Awards. The show will take place on December 10, 2010 at a private event in Hollywood, CA. Machinima.com's flagship show 'Inside Gaming' will air a special nominations episode starting on Saturday, November 20, 2010. Wrap-up footage of the awards, winners and other behind the scenes events will premiere on Wednesday, December 15, 2010 and a second show debuts on December 18, 2010, all on www.youtube.com/machinima.

Inside Gaming Awards' nominees may receive two different types of awards – the official 'Inside Gaming Awards' (17 categories) voted on by the Machinima.com staff, and 'Gamers' Choice Awards' (11 categories) voted on by the consumers. The categories include Game of the Year; Best Trailer; Best Multiplayer; Best Narrative; Best Art Direction; Best Animation; Best Sound Design; Best Game Cinematography; Best Original Score; Best Innovation in Game Design; Most Original Game; Best Downloadable Game; Best Indie game; Most Compelling Character; Best DLC; Best Control; and Best Weapon. Community voting for the 'Gamers' Choice Awards' kicks off on Wednesday, November 24, 2010, and will be tallied based on the number of views each nominee's video receives until December 9, 2010, while the 'Gamers' Choice' Game of the Year will be decided via Twitter votes. Red Dead Redemption leads with eight nominations, while Halo: Reach and Call of Duty®: Black Ops both have six nods each. The full list of nominees can be found at http://blog.machinima.com/insidegaming.

The Inside Gaming Awards was established to provide an alternative look at the current year's highlights in gaming and is tailored to appeal to the vast community of global gamers who engage and interact across Machinima.com's network. Inside Gaming Awards footage will air on Machinima.com's YouTube Channel, which is the #1 entertainment channel of all time on YouTube with more than 1.7+ billion video views thus far in 2010.

"With Machinima.com reaching so many 18-34 males interested in videogames, we are focused on delivering an awards show that provides a different view of the year in gaming, in a format that is most accessible for the massive global audience who live predominantly online," said Allen Debevoise, CEO of Machinima.com. "The Inside Gaming Awards celebrates the titles, developers and publishers about whom our community is already very passionate, therefore activating our highly engaged audience for a more interactive experience that surpasses the traditional format award shows."

Inside Gaming has delivered comprehensive coverage of the most important industry and consumer events including Game Developers Conference (GDC), Electronic Entertainment Expo (E3), PAX East and West, GamesCom, and Comic Con. Machinima.com's coverage of 2010's major gaming events garnered an average of 45 million video views during the week of the respective events, and has delivered unmatched marketing opportunities for advertisers associating with Machinima.com during this time.  Inside Gaming is set to cover all of the major industry events for gamers in 2011.

About Machinima.com

Machinima.com is the next generation video entertainment network for videogamers, providing comprehensive gaming-focused editorial and community programming to the hard-to-reach core 18 – 34 year old male demographic. Across our global network, over 37 million unique gamers view in excess of 289 million videos every month, making us the number one all-time Entertainment Channel on YouTube.  Machinima.com properties are found across the largest global distribution platforms including YouTube, Facebook, Twitter, iOS and Android.  

In addition to producing expansive editorial content, the company's suite of applications, tools, and technologies motivates players to be highly engaged and active with their favorite games. We build enthusiastic communities around and in between game launches and DLC releases, distributing "official" videos and producing custom content, creating the world's most powerful gamer network.

The word "machinima" is a loose hybrid of the words "machine" and "cinema" and is used to describe the process of creating real-time animation by manipulating a videogame's engine and assets.

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SOURCE Machinima.com

Contact:

Machinima.com Ryh-Ming Poon , Vice President, Public Relations of Machinima.com Phone: +1-323-785-2298, Ryh- Email Contact Jennie Kong, Vice President of Miller PR Phone: +1-323-648-4155 Email Contact for Machinima.com Web: http://www.machinima.com