NEW YORK, March 23, 2016 /PRNewswire-iReach/ -- Avatar New York is an award-winning web design company. With innovative websites tailored to each business's clientele, Avatar New York web design helps companies attract new clients, enhance brand awareness, and increase revenue.

Photo - http://photos.prnewswire.com/prnh/20160321/346423

Although infinity and parallax scrolling are both found within web design, they don't necessarily go hand-in-hand. These two scroll types have very distinct differences between each other. Avatar New York explains the main differences between the two:

"Infinity scrolling" assumes its "infinity" definition. Websites that utilize the infinity scroll seemingly go on forever. The content is grabbed from separate pages and compiled under what appears to be one single page, allowing users to scroll down on one page rather than bouncing from one to another. Infinity scrolling is great for user experience with minimal transition effects, easy navigation, and great in-browser performance.

On the other hand, parallax scroll doesn't have to "scroll" at all. Firstly, what does "parallax scrolling" exactly mean? This technique creates an illusion of depth through superimposed layers. This visual effect is accomplished when the background images move slower than images in the foreground. When it comes to web design, parallax scrolling actually manipulates the scrollbar and replaces it with content that can be displayed either vertically or horizontally. This allows companies to tell their story in an animated format, provokes curiosity, and decreases your website bounce rate.

Infinity and parallax scrolling each have unique benefits as well as their own disadvantages. Whereas parallax scrolling may affect SEO efforts, it may be more difficult to track analytics with infinity scrolling. However, there are various advantages to these two scroll types as previously mentioned. If you are interested in exploring the difference between infinity versus parallax scrolling for your website, contact a professional web design company like Avatar New York today.

Avatar New York is an innovating, award-winning web design New York firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.

Media Contact: Todd Johnson, Avatar New York, 646-736-6713, Email Contact

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Avatar New York