- Canon, PHD Germany and YuMe developed a digital video campaign for Online, Mobile, and Connected TV
- The campaign features strong user interactivity
- YuMe’s Ngage unit enables optimization for different devices
- Video completion rates far beyond average – online: 82 percent, mobile:77 percent, CTV :78 per cent
HAMBURG, Germany — (BUSINESS WIRE) — February 11, 2015 — YuMe, Inc. (NYSE: YUME), a leading provider of video brand advertising solutions, planned and executed an interactive multi-screen digital video campaign for the camera company Canon and the media agency PHD Germany. The campaign was specially created for interactive use and optimized for mobile, online, and connected TV screens. The campaign focused on integrating interactive elements that invite the viewer to look at more information either alongside or after the video. The campaign works with sharp, slow-motion shots of the historic Italian football game “Calcio storico,” with YuMe’s Ngage format allowing the viewer opportunities to select other products to interact with on social media, or to discover more about the displayed content.
The basis of the campaign is YuMe’s Ngage - an all-in-one video ad unit that combines videos, brands, and several interactive features. YuMe’s integrated advertising units are available as a video player on all devices. Ngage is an ideal way for advertisers to implement real multi-screen video advertising effectively and economically. The advertiser produces the video and it is available for Ngage to optimize for different devices. In this way, the properties of the devices, as well as the user-specific behavior, can be tailored without having to produce multiple types of advertising media content.
Thorsten Wilm, Online & Marketing Executive at Canon Germany, spoke highly of the campaign: "The available solutions presented from YuMe have made it possible to implement a video campaign that has the branding potential of traditional TV advertising and is ideally linked with the interactive possibilities of mobile and online formats. The solution developed by YuMe resonates with the user at various levels and works for passive video recipients as well as for users who rely on interactivity. It allows us to make optimal responses to different types of consumers."
"In the past, online video advertising usually meant the transmission of television ads to the internet," said Miriam Klinge, Group Account Director at PHD Germany. "The specific circumstances of different devices and the user expectations associated to them were largely ignored. What we have now is video advertising that easily adapts to the respective medium."
"The Canon campaign is a good example of how video ads can work without linear television," said Ekkehardt Schlottbohm, Director of Sales DACH at YuMe. "Multi-screen use has been a reality for users for a long time. Whoever wants to engage with consumers needs to advertise using multi-screen. Our multi-screen study from 2014 shows how much coverage and perception of online advertising can increase the use of effective multi-screen strategies. With the interactive format Ngage, we offer an ideal opportunity to approach consumers across the characteristics of all platforms and devices."
The success of the Canon, YuMe, and PHD Germany campaign that ran from November 10th until December 31st 2014, proved to be hugely successful. Across all channels – mobile, online, and connected TV (CTV) – there were above-average video completion rates (VCR) and a high level of interaction was achieved. Mobile achieved a VCR of 77 percent which is about 18 percent above average. Similar picture with Connected TV: With a VCR of 78 percent this channel was about 20 percent above average. Online, however, proved to be most convincing with a VCR of 82 percent and 37 percent above average. "The decision for a true multi-screen campaign has fully paid off. This is evident through the VCRs being significantly increased in all channels," said Miriam Klinge, Group Account Director, PHD Germany. "Together with the interactive elements that YuMe’s Ngage unit allows, this strategy has led to a substantial increase in reach and consumer response."
About Canon
Canon is a world leader in digital imaging solutions for the consumer as well as the business sector.
Cameras, video cameras, binoculars, printers, copiers, scanners, fax machines, projectors, and network cameras are all sold in the consumer imaging market. A new addition here is professional imaging i.e. with the professional EOS Cinema series and broadcast lenses. The business sector includes professional production systems and multifunctional printing systems, document management systems, large format printers, and software solutions as well as services to the product portfolio.
Canon has been the independent subsidiary in Germany since 1973, and has had its headquarters in Krefeld since 1995. In 2013 Océ Germany GmbH merged with the Canon Germany GmbH. They employ approximately 2,200 people. http://www.canon.de
About PHD Germany
PHD is known worldwide as an innovator in communications planning and purchasing of TV, radio, print, digital, mobile, and emerging media. The philosophy of PHD is based on a corporate culture of “Thought leadership: Finding a better way.” PHD is one of the fastest growing and most distinguished media and communications agencies with over 3,000 employees at 80 locations worldwide. In 2013 PHD was awarded the Cristal Award for “Global Media Agency of the Year” and was 2012’s “Global Media Agency of the Year” for the trade magazine Adweek. In the prestigious Cannes Lions, PHD was 2014’s most successful media network and won more Gold Lions than any other agency.
In Germany, PHD is managed in Frankfurt along with their national and international media clients with renowned names like Porsche, Canon, Weleda, Expedia, Bentley, Senseo, Universal Pictures, The Economist, and Jack & Jones. The comprehensive range of PHD covers the areas of strategy, communication, media planning, as well as buying, optimization, and research.
PHD is part of Omnicom Media Group ( www.omnicommediagroup.com), a unit of Omnicom Group Inc. (NYSE : OMC). www.phdmedia.de
About YuMe
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 16 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos. YuMe and Ngage are trademarks of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
Forward-Looking Statement
This press release contains forward-looking statements, including those in management quotations and under the caption “Business Outlook”. In some cases, you can identify forward-looking statements by the words “may,” “will,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about YuMe Ngage™, our partnerships with Canon and PHD Germany; our growth strategy; our operating results, including revenue, gross margin, net loss and adjusted EBITDA; market trends; and quotations from management. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in our forward-looking statements. Factors that could cause or contribute to such differences include our history of net losses and limited operating history, which make it difficult to evaluate our prospects, our fluctuating quarterly results of operations, and our dependence on a limited number of customers in a highly competitive industry. These and other risk factors are discussed under “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2013 that has been filed with the U.S. Securities and Exchange Commission (the “SEC”), and in our future filings and reports with the SEC, including our Quarterly Report on Form 10-Q for the three months ended September 30, 2014. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.
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