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International 3D Society Honors Jeffrey Katzenberg at 3D Awards Show Tuesday Night

LOS ANGELES, Feb. 22 — (PRNewswire) — The International 3D Society (I3DS) will recognize Jeffrey Katzenberg, 3D visionary and CEO of DreamWorks Animation SKG, Inc. (Nasdaq: DWA), at the 3D Honors Awards this Tuesday evening, February 23 at the Mann Chinese Theatre.

Katzenberg and DreamWorks Animation will be presented with the prestigious 3DVision Award, it was announced today by Jim Chabin, President of the Society.  The International 3D Society provides community, education, and recognition for 3D professionals.

Oculus3D President and International 3D Society Awards Co-Chair Lenny Lipton remarked, "Jeffrey Katzenberg has championed the cause of 3D filmmaking, in which he saw great potential as a medium of creative expression. He had the foresight to commit DreamWorks Animation to stereoscopic filmmaking, pushing the envelope and resulting in innovative and visually compelling content. For these reasons we are thrilled to honor him and DreamWorks Animation this evening."

The 3D Society will present 3D Honors for outstanding stereoscopic 3D achievement in motion pictures, awarded in eleven categories.  The winners of the 2010 People's Choice Awards for Favorite Live Action and Animated 3D Motion Pictures will also be announced on Tuesday evening. The People's Choice Awards were voted by the fans.

The 3D Vision Award was created for outstanding achievement in advancing the arts and sciences of 3D technologies and Jeffrey Katzenberg will be the first recipient.

Chabin stated, "Jeffrey Katzenberg has been an inspiring advocate all over the world for the implementation and use of 3D these past few years. His lasting impact makes him the appropriate recipient, along with DreamWorks Animation, of this year's inaugural award."

The 3D Honors Awards are sponsored by XpanD, MasterImage3D and MadM3dia Entertainment, Inc. Signature Sponsor XpanD is providing their XpanD 3D system for the show, which they are helping to produce. XpanD is best known for its commitment to providing the Absolute 3D Experience!

To find out more, or to become a member, please visit www.international3Dsociety.com.

SOURCE International 3D Society

International 3D Society
DreamWorks Animation SKG, Inc.
MadM3dia Entertainment, Inc.
Karen Tobin, Cell: +1-818-402-2134
Web: http://www.international3Dsociety.com