MMO Life Acquires Stake in MMOCluster, Bringing Rich Online Gaming Features to Users in Their Regions and Languages

AMSTERDAM—(BUSINESS WIRE)—February 10, 2009— Online gamers have a better place to call home. MMO Life Exploitatie B.V., operator of regionalized and demographically-targeted portals for massively multiplayer online (MMO) and role-playing games (RPG), today announced the acquisition of a 49% stake in MMOCluster GmbH (, a multi-language network of portals dedicated to a wide range of popular MMO games such as World of Warcraft, Runes of Magic, Runescape, Dofus and Warhammer Online.

MMO Life’s family of portals delivers news, reviews and rich-media demos for MMOs and MMORPGs throughout Western Europe and North America, and in several local languages. The acquisition of MMOCluster (, now part of the MMO Life family of companies, injects more than 80.000 active users into the portal portfolio of MMO Life.

The MMOCluster network offers advanced solutions to improve the online gaming experience. MMOCluster features sophisticated guild hosting – a specialized Web hosting service designed to support online gaming communities. MMOCluster’s key services include:

  • The “DKP Raidplanner,” a unique MMOCluster feature that facilitates “raids,” or simultaneous game play by as many as 50 other players, with the click of a button. DKP Raidplanner is a free feature that also organizes group forums, polls and other marketplace activities that improve game play
  • Player profiling and networking that enables players to build up social activities outside the game and stay connected with friends
  • A broad variety of signature generators and achievement generators that make it possible for any user to present his or her avatar in a forum or website of the player’s choice
  • User-generated content through blogging, news, articles, guides, movies and more that can serve as an important source of information for any MMO gamer
  • Professional editorial content such as previews, reviews, interviews and videos developed by both the MMOCluster editorial staff and the community of users, and that are intended to guide players through the jungle of MMO gaming
  • Embedded guild hosting with easy administration and information sharing tools

Users of – MMO Life’s first portal that launched in late 2008 – will be among the first to experience the enhanced community features that result from this new partnership. Other MMO Life-operated portals will go live in the coming months.

“The partnership between MMO Life and MMOCluster is a big win for time-starved gamers who want a single hub that combines an engaging MMO experience with a relevant community of users who share their passion for popular games,” said Simon Usiskin, CEO, MMO Life. “This union also expands the range of products and services MMO Life can offer to publishers, making their games much more attractive to users seeking the ultimate MMO experience.”

The collaboration with MMOCluster comes on the heels of a recent MMO Life announcement of a €1 million ($1.3 million USD) round of initial funding led by investors Klaas Kersting and Alexander Roesner of gaming pioneer Gameforge, and ex-Endemol media executive Pim Schmitz. MMO Life expects its new agreement with MMOCluster to help accelerate growth fueled by the initial round of funding while adding significant user traffic from MMOCluster’s network. In addition to building a more enhanced community experience for users, MMO Life plans to continue scaling up the deployment of new MMOCluster features and to introduce the MMOCluster portal into additional languages.

“This agreement will enable MMOCluster to speed up its development as a company through MMO Life’s business development experience and network,” said Rolf Kloeppel, General Manager, MMOCluster GmbH. “With more features and greater engagement with MMO Life’s network of portals, we expect to generate not only more user traffic but also to deepen gaming satisfaction for users around the globe.”

About MMO Life

MMO Life was founded by Reinout Te Brake in November 2008. The company aggregates the very best MMO-related games, surrounded by rich and dynamic content, through MMO Life's easy-to-navigate, region-specific portals. MMO Life’s portals are the destination for casual and advanced gamers throughout North America and Western Europe. MMO Life’s first portal,, delivers news, reviews and rich-media demos for teen-focused free-to-play MMOs and MMORPGs. Other portals targeting “tweens” and adults will come on line in 2009. MMO Life is based in Amsterdam.

Executives will be present at the Casual Connect conference in Hamburg, Germany, 10-12 February; and the Game Developers Conference in San Francisco, 23-27 March. To connect with MMO Life, email Email Contact, or visit

About MMOCluster

MMOCluster GmbH ( was founded by online games veteran Rolf Klöppel and graduate engineer Björn Falszewski in November 2008 to further develop and expand the business and to professionalize the product that was formerly known as “ Limited”. The company develops services for Massively Multiplayer Online Gamers’ needs and launches so called “satellites”, specialized portals for all relevant MMO Games. MMOCluster currently publishes portals in English and German language and will internationalize further within 2009. MMOCluster is based in Berlin.

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