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Former Instagram and Apple Team Launches 360° Camera with Powerful Software for Exceptionally Beautiful Video

Designed with breakthrough stabilization technology and an app that simplifies editing, RyloTM makes it easy for anyone to create videos they’re proud to share

SAN FRANCISCO — (BUSINESS WIRE) — October 31, 2017 — Launching today, Rylo is a powerful camera that captures everything around you and creates exceptionally smooth, beautiful video that's easy to share. Developed by a team of former Instagram and Apple engineers, Rylo’s breakthrough stabilization software and smartphone app eliminate the traditional pain points of shooting, editing, and sharing videos. With Rylo, you don’t have to worry about framing your shot or holding the camera steady to capture a video you’re proud to share — simply hit record and make the perfect video after-the-fact.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171031005389/en/

Rylo is a powerful camera that captures everything around you and creates exceptionally smooth, beau ...

Rylo is a powerful camera that captures everything around you and creates exceptionally smooth, beautiful video that's easy to share. (Photo: Business Wire)

“For most people, creating and sharing beautiful video is a lot of work. It requires planning, and most of the time, videos turn out shaky, or you miss the moment entirely,” said Alex Karpenko, CEO and co-founder of Rylo Inc. “The combination of Rylo’s hardware and software gives anyone the confidence and creative freedom to get the perfect shot every time.”

Capture the perfect shot with 360° video

Capturing a video with Rylo is as easy as taking a photo. Press record, and the camera’s dual 208° wide-angle lenses combine to capture everything around you. Videos shot on Rylo can be shared in two formats. Create a regular HD video by selecting a traditionally-framed view within the 360° footage, or share a fully immersive video in 4K 360°. Rylo’s software automatically corrects any distortion typically expected with fisheye lenses.

Behind Rylo’s beautiful hardware is powerful software. “Historically, camera innovation has been dependant on upgrading hardware, but the future of innovation for cameras is in the software,” said Chris Cunningham, COO and co-founder of Rylo Inc. “The magical thing about camera software is how it closes the gap between what professionals and everyday people can do. That’s why we built software first and designed the camera’s hardware around it.”

Create incredibly smooth, cinematic videos right from the app

Rylo’s most distinguishing feature is its proprietary stabilization technology. Combining 360° capture with continuous motion detection, Rylo’s software eliminates unwanted camera movement and shakiness, producing incredibly smooth videos that have historically only been achieved using expensive, professional grade stabilization rigs and gimbals. In addition, the Rylo app reduces what used to take hours of editing with video software on a computer to just minutes on your smartphone. After shooting a video, plug the camera directly into your phone and the app automatically opens, offering a suite of simple one-tap editing options. Beyond standard trimming and cropping tools, the app packs a full video production studio in the palm of your hand:

The Rylo app also makes it easier than ever to share videos to Instagram, Facebook, or message them directly to friends and family, on the go.

“Videos are useless if they’re stuck on your camera or computer never to be seen,” said Sameer Gandhi, Partner at Accel. “Rylo’s co-founders learned firsthand how complex technology, in the form of simple tools, helps people create pictures worth sharing. Now, they’re bringing this concept to video, and I’m excited to see what people do with it.”

Rylo is available for iPhone today in the U.S. for $499 at rylo.com and coming soon to Amazon. The Rylo app for iOS is free and available from the App Store. Rylo comes ready to use with a battery, 16GB microSD card, protective pouch, sync and charge cables. Rylo for Android is coming soon.

About Rylo Inc.

Rylo is a new kind of camera, powered by groundbreaking software that makes it easy for anyone to shoot, edit, and share incredibly smooth, cinematic video. With 360° capture, breakthrough stabilization, and a simple app for fast editing on-the-go, Rylo produces exceptionally beautiful video every time. Rylo Inc. was founded in 2015 by a team with years of experience from Instagram and Apple. Based in San Francisco, CA, Rylo Inc. is backed by Accel, Sequoia, SV Angel, and others. For more information, visit rylo.com.

RYLO is a trademark of Rylo Inc.


for Rylo Inc.
Mishri Shah, 407-454-2368
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