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Creativity Inspired! Crayola Expands Creativity Portfolio with Signature Series Featuring Sophisticated, Stylish and Premium Art Tools

New line inspires creative techniques, eye-catching lettering and stunning calligraphy

EASTON, Pa., Oct. 16, 2017 — (PRNewswire) —  'Tis the season to get creative!  Just in time for the holidays, Crayola today announced it is expanding its portfolio of creative products for adults with Signature Series, a premium line of sophisticated art tools designed for coloring enthusiasts and crafting hobbyists. The new line is comprised of premium colored pencils, dual tip markers, gel pens and inspirational content; a complete line up perfect for blending, shading and creative hand lettering (calligraphy or #Crayoligraphy).  These tools promote outcomes and techniques that traditionally take time to develop and have not been easily attainable until now.

"We're excited to expand Crayola's creativity portfolio with Crayola Signature Series – a new way for everyone to achieve stunning and professional-looking artwork," said Kim Rompilla, Director, Platform Marketing. "The line provides a vast array of tools to unleash new techniques to drive creative spirit and design beautiful works of art – from place cards to portraits."

Crayola Signature Series consists of seven products designed to appeal to aspiring artists, teens and older, to take their creations to the next level. All products within the Series feature bold and vibrant colors and are packaged in a stylish storage tin, which is perfect for gifting.

 Highlights from Crayola Signature Series Include:

As the latest addition to Crayola's portfolio for creativity for all ages, Crayola Signature Collection joins Crayola Color Escapes Adult Coloring Kits, premium kits featuring 12 large coloring pages spanning various themes and Crayola Art With Edge, a first-of-its-kind coloring line specially designed for teens and tweens featuring cool and irreverent content.

Crayola Signature Collection is available now at Crayola.com and retailers nationwide for $7.99$39.99.

Creatives can share their creations and designs on social media using the hashtag #Crayoligraphy or #Crayolasignature, for the chance to be featured on Crayola.com.

About Crayola

Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers.  For more information visit www.crayola.com or join the community at www.facebook.com/crayola.

Erika Merklinger
(610) 253-6272 ext. 4625

Alexandria Paul
Golin for Crayola
(212) 373-6042


Crayola, LLC. (PRNewsfoto/Crayola)

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Crayola LLC
Web: http://www.crayola.com