Culver City, CA (November 11, 2016) --
Blur Studio worked with ad agency Argonaut San Francisco to create an action packed 90-second national
commercial for "Titanfall 2," the new sequel to the blockbuster first person shooter developed by Respawn Entertainment and published by EA.
Helmed by director Dave Wilson, the live-action and VFX hybrid combines naturalistic landscapes and sophisticated character animation to highlight new gameplay features and promote the expanded adventures available in "Titanfall 2". The spot was produced by Blur and RESET; Blur also handled editorial, VFX and finishing.
Hunter Hindman, Founder/Chief Creative Officer, Argonaut, said, "We knew we were setting out to create something truly distinctive for the category and that Blur was one of the few partners that would be able to pull off a production of this scale and complexity. And they did so with style. Their talents in CGI are equally matched by what they can do in live action and we were thrilled to see how it came together to add a new level of dimension to our story."
Wilson added, "We gave this spot Blur-style fast-paced action, but I'm glad they also wanted something more unique and conceptual. It weaves in character moments that you're not used to seeing in a game commercial, it's different, and required taking a risk that I believe paid off."
"Titanfall 2" released October 28th for PlayStation 4, Microsoft Windows, and Xbox One. For more information about the game, please visit www.titanfall.com .
About Blur Studio
Blur Studio is an Oscar- and Emmy-nominated production studio based in Culver City, California. Founded in 1995, the company provides award-winning animation, effects and design for a wide range of media - short films, large format films, commercials, concept art, feature effects, game cinematics and broadcast design. Notable clients include ABC, Disney, Marvel, Universal Pictures, Warner Bros., CBS, Microsoft, Bungie, Paramount Pictures, 20th Century Fox, Sony, Activision, Nickelodeon, FOX Sports and EA, among others. For more information, please visit www.blur.com .
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