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Condition One Releases Poignant and Powerful Virtual Reality Experience, “Factory Farm”

Company’s 10-minute VR experience now available on the Samsung Gear VR and Google Cardboard

SAN FRANCISCO — (BUSINESS WIRE) — April 6, 2016 — Virtual reality technology company Condition One today announced the launch of “Factory Farm,” a deeply poignant 10-minute VR experience that follows undercover animal rights investigator, Jose Valle, into pig farms and slaughterhouses.

Produced in collaboration with international animal advocacy organization, Animal Equality, “Factory Farm” provides a 3D 360-degree video experience into the hidden world of the meat industry. It’s a mesmerizing journey into the dark reality of how animals are raised and killed in the modern era.

“’Factory Farm’ is a highly emotional VR experience that invokes intense feelings of empathy,” said Danfung Dennis, Condition One’s CEO and founder. “By using the power of presence to transport viewers into a slaughterhouse, we believe the technology can be used to widen our circle of compassion to include all species.”

National Public Radio (NPR) blogger Barbara J. King describes “Factory Farm” as being “extra-powerful” in VR. She notes how the experience truly captures the extent of cruelty toward animals, and how VR heightens “visual closeness,” bringing about “heightened emotional attunement.”

“Factory Farm” is now available for download in the Condition One app on the Samsung Gear VR. It is also available in the Condition One app on Google Cardboard; to download, visit: https://play.google.com/store/apps/details?id=com.conditionone.vrplayer_cardboard&hl=en

For more information on Condition One, visit: http://conditionone.com/.

About Condition One

Condition One is a VR technology company based in San Francisco developing an end-to-end VR content creation solution. Their professional cinematic VR camera captures stereoscopic 3D 360-video and leverages custom stitching algorithms and software to run a fully automated production pipeline to create seamless VR experiences at the highest quality and fastest speed in the industry.


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