New Consumer Survey by Goodsnitch Reveals Impact of Positive, Negative Business Feedback on Purchasing Decisions and Brand PerceptionsSAN DIEGO, June 1, 2015 — (PRNewswire) — An overwhelming majority of consumers believe businesses need to better leverage online feedback to improve the customer experience, according to a new survey released today by Goodsnitch. Nearly nine in 10 Americans (89 percent) believe companies should leverage both negative and positive customer feedback to optimize their products and services; and 86 percent think companies should regularly do more to publicly recognize individual employees for good work.
The survey, which polled more than 2,500 Americans 18 years of age and older, examined consumers' perceptions of online feedback and reviews for businesses' products and services. Findings offer valuable insight into the impact both negative and positive feedback have on consumers' purchasing decisions and brand perceptions.
"It is encouraging to see that recognizing good employees is top of mind for the vast majority of consumers," said Rob Pace, founder of Goodsnitch. "Businesses have the opportunity to use consumer feedback and recognition to improve products and services as well as strengthen employee morale and organizational cultures."
Additional survey highlights include:
- Majority of Americans (85 percent) report knowing that a business has positive feedback makes them more likely to purchase their products or services.
- Of the Americans (51 percent) who have ever written online reviews for businesses, products or services, the vast majority (82 percent) wrote both negative and positive reviews.
- Seven in 10 Americans (73 percent) believe it is important to write online reviews for local businesses.
The complete survey results can be accessed online at http://goodsnitch.com.
Goodsnitch is a San Diego based technology company that believes doing good is great for business. Founded in 2012 by Rob Pace, a former Goldman Sachs Partner and National Advisory Board Chairman of the Salvation Army, Goodsnitch provides feedback and recognition applications for desktop and mobile devices. Goodsnitch also provides enterprise level feedback and recognition diagnostic solutions for a diverse set of clients such as the Dallas Cowboys, Robert Half Intl, Tennessee Oncology, the Nashville Predators, and many other major brands. Goodsnitch Express Feedback® implementations for enterprise are highly customizable and can be integrated into existing apps, websites, or as stand-alone solutions.
For more information on Goodsnitch or to download free apps, visit http://goodsnitch.com.
Ogilvy Public Relations
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